 Opened October 10, 2008  Target Market › Fashionable Women  Ages  20 & above  Income  $20,000- $100,000  Lifestyle  Have children  Wear brand names  Career women Fabulous. Fun. Fashionable.

 Mes Ames › Older women  30 and older › Higher price point  $100 and up  Citizen jeans  Red Berry › Younger age group  Cheaper forever 21—graphic print eliminates older people  Teenagers › Moderately priced apparel  Found Objects › New to selling apparel  Accessories—purses and such › Same price point  No brand loyalty like others because haven’t been around  Upper 30s and above  More moderately priced than Mes Ames

 High fashion for the women of McMinnville, OR  Use Facebook & s to notify customers  Offer “Girls Night Out”  Fresh, social atmosphere  Designer Apparel › Michael Stars › Splendid › Matty M  Designer Denim › Hudson › 7 For All Mankind › Paige Premium

 Brick and Mortar only  Shorter hours than most department stores  Limited advertising  One location  Limited market

 Expanding to online  Open another location  Increase advertising

 New stores in town “brand stealing”  Economy › Hard on small business’s  Department Store’s › Nordstrom › Nordstrom Rack

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