Kenny Smith Alana Gates David Ludden Ioannis Ikosipentarhos Salman Vakil Marzena Zelazowska Created By Team Details A Grocery for the Digital Age Semester: Fall 2011 Course: Marketing 351 Day Class Meets:Wednesday, 7pm Product/Business Name:ShopToUs

Situation Analysis Target Market SWOT Objectives Marketing Mix Marketing Research Financials ShopToUs Agenda

The Supermarket Industry Situation Analysis Large MarketChain Dominated 2010 Sales = $1.32 trillion sales Small Format Stores on the Rise

‣ Online ordering systems ‣ Reward/loyalty programs ‣ Established social media presence Generation Y Target Market

Strengths Opportunities First mover advantage Weaknesses No existing technology Threats Growth of Gen Y Imitation SWOT

Year 1 Year 2 ‣ Become primary grocer for early adopters ‣ Gain favorable band recognition ‣ Become occasional grocery for all ‣ Increase brand recognition ‣ Become primary grocer for 50% of target market Goals

Industry standard pricing Price Promotion Gen Y, customer service Place Small format, convenient location Marketing Mix Product ShopToUs experience

The ShopToUs experience 1. Convenience 2. Customer satisfaction The Plan 1. Minimize in-store wait time 2. Empower employees 3. Solicit customer feedback Product Strategy

Generation Y Convenience Dedication Positioning

Industry Standard Pricing Expedited Delivery/Pickup Flat Rate Delivery Pricing Strategy

Selective distribution Convenient store locations Continuous improvement Distribution Strategy

1. Advertising 2. Public Relations 3. Sales Promotions 3 Channels Marketing Communications

1. Advertising Online Advertising Direct Mail Marketing Communications

2. Public Relations Social Media Donations Marketing Communications

3. Sales Promotions Marketing Communications Coupons 2-for-1 Deals

Focus Groups Market Research Focus Groups Traditional Research Ongoing Market Research

Financials Marketing plan increases profit

Convenient Dedicated Gen Y A Grocery for the Digital Age

Questions? A Grocery for the Digital Age