Supporting Charities Acquiring Money S.C.A.M Business Proposal & Marketing Plan Showing the best opportunity for entrance and retention into the charitable.

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Presentation transcript:

Supporting Charities Acquiring Money S.C.A.M Business Proposal & Marketing Plan Showing the best opportunity for entrance and retention into the charitable work sector.

Introduction 1.Pet Seminar 2.Merchandise 3.Website Advertising Space 4.Membership Card 5.Conclusion Recommending the Sponsored Pet Walk Welcome to S.C.A.M’s business and marketing recommendations. We are here to present S.C.A.M’s proposal and how these will benefit your organisation, ending with our recommendations for the most successful and relevant project.

Pet Seminars Financial Generation Profitability Operational Overview Financial Outlay

Merchandise Funds will be raised by allowing customers to purchase items online via the PDSA online shop. Customers can also: Sign up to PDSA Membership Card. Apply for PDSA Visa Card. Sure-Flap - The cat flap which works by reading your own pets chip, ensuring no unwelcome visitors. Join the Pet Protectors Club. Make a donation.

Website Advertising Space Package one - Cost per click PDSA will set a specific rate of £0.25p per click. When a website visitor clicks on an advertisement this will incur a cost to the advertiser generating revenue for the PDSA. Package two - Flat rate PDSA will charge a flat rate of £100 per month for businesses that want to place adverts on the PDSA website. Companies trading in pet food, pet accessories and private pet healthcare would place advertisements on the PDSA website. Income generation from resources already in place. Small capital investment. Brand affiliation and recognition. Wider advertising impact with lower advertising cost. Advantages:

Membership Card Purchased from the PDSA directly. Members obtain loyalty points when using the card. Members receive discounts when booking holidays, pet friendly hotels and B&B’s. Percentage donated for using the card to buy pet food and accessories. Annual membership is £ Key Product Features:

Conclusion Recommending the Sponsored Pet Walk The Sponsored Pet Walk is the event we decided to highlight as S.C.A.M’s main fundraising idea for the PDSA. We believe this would be the most beneficial event for the following reasons: Best Media coverage. Most sponsorship donations for the PDSA. Least amount of initial capital needed for the event. TOTAL FUNDS RAISED FOR PDSA IN EXCESS OF £6300

Thank you for listening. Any questions?