Y O U R B U S I N E S S P L A N
TABLE OF CONTENTS The TEAM Mission Statement Market Summary Opportunities Business Concept Competition Goals and Objectives Resource Requirements Key Issues Financial Plan
THE TEAM: First who, then what. List any active partners List all strategic partners/collaborators
MISSION STATEMENT What are you most passionate about? Why are you writing?
MARKET SUMMARY
MARKET STATISTICS Who are the market players? What are the current industry trends? Who buys books? Where do they buy books? What are the most popular categories?
OPPORTUNITIES
OPPORTUNITIES What market trends can you capitalize on? How will you reach your audience? How will you leverage technology?
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