Advertising Campaign By Dariann Loibl. Company History o Si Coffee House and Computer Bar o Near NDSU campus o Totally green company o Proud Bison supporters.

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Presentation transcript:

Advertising Campaign By Dariann Loibl

Company History o Si Coffee House and Computer Bar o Near NDSU campus o Totally green company o Proud Bison supporters o Fresh baked pastries everyday o Many different kinds of drinks

Campaign Objectives o Create customer awarness o Coupons o Deals o Discounts o Green Products

Primary Sales Objectives o Increase sales by 15% during the fall months o September, October, November o Increase by another 15% during the spring months o March, April, May

Target Market o NDSU Students o NDSU Faculty o Any person looking for a unique and green coffee house experience

Budget Under $1,000 per year Fliers: x11 fliers on colored paper x $.32 per page = $64 $64 x four times a year = $256 per year News Paper: 10 newspaper ads per year x $53 per ad = $530 per year Facebook: $5 per month flat rate for employee to keep up to date with events $5 x 12 months = $60 per year Twitter: $5 per month flat rate for employee to keep up to date with events $5 x 12 months = $60 per year Total of $ per year

Flier Ad

Newspaper Ad

o Facebook and Twitter pages One employee in charge of social media every month Variety of different advertising methods Sense of resposability o Advertises drink specials o Open mic nights o Special events o Pictures Social Media Ads

Coupons Buy one pastry, Get one ½ off! Exp. Dec 2016 Buy one Si sandwhich Get one free Between 12pm and 2pm Exp. Dec 2016 FREE!!! Buy five Si beverages, get your 6 th FREE!!!