Week 2 Alejandro Flores Márquez

Week agenda World Class Business and Communications M. en I. Alejandro Flores World Class Business and Communications M. en I. Alejandro Flores Instituto Mar de Cortés a)The field (15m) [where are we on the class rules] b) Good ideas? Bad ideas? (15m) [what are we going to do in 16 weeks] c) The eco-entrepreneur(15m) [The new trend] Week 2

Week agenda World Class Business and Communications M. en I. Alejandro Flores World Class Business and Communications M. en I. Alejandro Flores Instituto Mar de Cortés d) Opportunity canvas(40m) [Core environmental solution] e) Business model canvas(40m) [How do we do this?] f) Emerging issues (20 min) [Always have margin!]

Week 2 The field World Class Business and Communications M. en I. Alejandro Flores World Class Business and Communications M. en I. Alejandro Flores Instituto Mar de Cortés 15 m

Week 2 Good ideas? Bad ideas? World Class Business and Communications M. en I. Alejandro Flores World Class Business and Communications M. en I. Alejandro Flores Instituto Mar de Cortés 15 m

Week 2 Good ideas? Bad ideas? World Class Business and Communications M. en I. Alejandro Flores World Class Business and Communications M. en I. Alejandro Flores Instituto Mar de Cortés 15 m

Week 2 Good ideas? Bad ideas? World Class Business and Communications M. en I. Alejandro Flores World Class Business and Communications M. en I. Alejandro Flores Instituto Mar de Cortés 15 m

Week 2 The eco-entrepreneur World Class Business and Communications M. en I. Alejandro Flores World Class Business and Communications M. en I. Alejandro Flores Instituto Mar de Cortés 15 m

Week 2 World Class Business and Communications M. en I. Alejandro Flores World Class Business and CommunicationsInstituto Mar de Cortés

Week 2 World Class Business and Communications M. en I. Alejandro Flores World Class Business and Communications M. en I. Alejandro Flores Instituto Mar de Cortés The Opportunity Canvas 15 m

Week 2 World Class Business and Communications M. en I. Alejandro Flores World Class Business and Communications M. en I. Alejandro Flores Instituto Mar de Cortés The Opportunity Canvas 40 m ENVIRONMENT CUSTOMER VALUE PROPOSITION ENVIRONMENTAL PROBLEM ENVIRONMENTAL POLICY ENVIRONMENTAL SOLUTION CUSTOMER PROBLEM CUSTOMER SOLUTION

Week 2 World Class Business and Communications M. en I. Alejandro Flores World Class Business and Communications M. en I. Alejandro Flores Instituto Mar de Cortés The Business Model Canvas 40 m Value proposition Customer relationship Customer segment Key partners Key partners Cost structure Cost structure Revenue stream Revenue stream Distribution channel Key activities Key activities Key resources

Week 2 World Class Business and Communications M. en I. Alejandro Flores World Class Business and Communications M. en I. Alejandro Flores Instituto Mar de Cortés Emerging issues 20 m