Chapter 5 Notes Get out your notebooks

Identity Identity = how we make sense of ourselves o Race, ethnicity, gender, sexual orientation, religious beliefs, age, style, etc. Identity constantly changes depending on the context (place and scale) The “other” helps create identity

Gender “A culture’s assumptions about the differences between men and women: their ‘characters’, the roles they play in society, what they represent.” – Domosh and Seager

Gender Empowerment Measure

Race Race: o a socially constructed identity that is usually based on skin color, hair texture, and eye shape Major component of colonialism and imperialism It is defined differently by different cultures Typically imposed on people through: o Residential segregation o Racialized divisions of labor o Racial categories defined by governments

U.S. Population by Race Census option of one or more than one race White, non-Hispanic population no longer the majority

Residential Segregation The “degree to which two or more groups live separately from one another, in different parts of the urban environment.” – Massey and Denton Highest rate of residential segregation for African Americans: Milwaukee, WI

Residential Segregation Lowest rate of residential segregation  For Hispanics/Latinos: Baltimore  For Asians/Pacific Islanders: Baltimore

Ethnicity Ethnicity – identity among a group of people based on common ancestry and culture o Changes depending on scale and place

Sexuality and Space Heteronormative: Viewpoint that white, heterosexual, male is “normal” Queer theory: Focuses on political engagement of “queers” with the “heteronormative”

Video: Merchants of Cool 1.Why are teens such an important group for corporations to study? 2.How do corporations try to appeal to the teen market? 3.What is “cool hunting”? How does it actually “kill” cool? 4.How has Sprite managed to be seen as “cool”?

Turn in a completed study guide for extra credit on the exam