T HE M ANY H ATS OF THE F ARMER E NTREPRENEUR. B ETH O SMUND C EDAR V ALLEY S USTAINABLE F ARM  2003 – Began Cedar Valley Sustainable Farm, a vegetable.

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Presentation transcript:

T HE M ANY H ATS OF THE F ARMER E NTREPRENEUR

B ETH O SMUND C EDAR V ALLEY S USTAINABLE F ARM  2003 – Began Cedar Valley Sustainable Farm, a vegetable CSA serving Chicago  Left a corporate job to begin farming w/ my husband Jody  2007 – Launched Illinois’ first meat CSA  2012 – Cedar Valley Sustainable Meat CSA feeds over 250 families a month

W HAT DOES THAT LOOK LIKE ?

What I Do Spread the word about my business as widely as possible. Make our farm “media friendly”. Communicate through a wide variety of outlets. Popular press Web Newsletter Social media Promote our “brand”. How You Can Help Send a reporter my way. Offer classes in new media.

How You Can Help Classes in QuickBooks, etc. Make connections between farmers and financial services professionals. What I Do Keep the books for our business. Set prices. Look for the best value for goods & services.

What I Do Website design & maintenance. Electronic communication. Maintain customer database. Social Media. How You Can Help Classes in Access, etc. Workshops in new media. Facilitate high speed internet access.

What I Do CSA deliveries to Chicago. Livestock to/from butcher. How You Can Help Classes on how to drive, back, park with a trailer.

What I Do Look for new opportunities. Customers Markets Enterprises How You Can Help MarketMaker Facilitate networking – connect people.

How You Can Help Community cooking demos (pair up chefs & farmers). Cross program w/ nutritionists. What I Do Encourage people to cook! Teach people how to get the most from our products. Share recipes.

What I Do Create and build equipment to meet our needs. Chicken “tractors” Trailer cooler box Helped assemble 40’ X 80’ hoop building. Help maintain fence line. How You Can Help How To & Safety Classes: Power tools Fencing Maintenance Classes: Farm equipment

How You Can Help Basic livestock info: Care & feeding Gestation Breed selection What I Do Help care for a wide variety of livestock.

S OMETIMES IT FEELS LIKE I NEED THIS

I TRY NOT TO DESERVE THIS

WWW. CEDARVALLEYSUSTAINABLE. COM