Marketing SquareTable November 2012

and How Often Read Partner Posts IP e-Newsletter Skim to find articles that interest me & skip the rest 54% Read the whole newsletter every month 36% Don’t read it 9%

and Timing/Format Preferences 78% prefer to receive Partner Posts monthly 74% read Partner Posts on their Desktop 10% read Partner Posts on mobile device 6% read Partner Posts on an Ipad

Interest in Article Topics – Top Two-Box Scores 61% Upcoming community events 37% Customer Engagement 35% CVB marketing updates 32% Industry Trends and Legislation 31% Customer Experience 31% Opportunity to be in CVB co-ops 30% Internet Marketing Trends 29% Local Business News

Interest in Article Topics – Top Two-Box Scores 25% IP Spotlights [best practices; partnerships, etc.] 24% Revenue Planning w/ operational impacts 23% Social Media and Social CRM 21% CVB services and programs for IPs 20% Alabama Tourism Department programs 20% New Product or Service Development

Interest in Article Topics – Top Two-Box Scores 15% Mobile Marketing 15% Marketing 7% Integrated Marketing