Evaluation of the deep audit processes Cooling Cubes WORKSHOP 16th of April 2014 Novi Sad

The importance of deep audits before every development must be a survey of the current situation  conscious planning and development processes overview – economic activity, structure, operation of the spa very detailed document  good basic for future development suggestions reveals the weaknesses and strenghts  define the strategic goals  first step towards positive change

external expert – other points of view  proposal to work more efficiently more available data – future changes and impacts the future control and monitoring can be based on the deep audits

Positioning of the spas competitor analysis  aim: – the spas find their own unique image – emphasizing the benefits against other spas – cooperation with similar spas – working and promoting together us partners (not enemies) Positions: – Ada – recreation centre – Mórahalom – spa complex – Becej – health center

Land use and services the available free space an important development factor – besides financing problems, the lack of free spaces could be an obstacle of development based on the rate of the built-up areas – 5 categories (1:expandable with difficulties; 5: easily expandable) Ada (5) Mórahalom (3) Óbecse (3)

Energy review aim: reduce expenditures (without measurement and data it is impossible) possibilities: – multistage utilization of thermal water – heating system based on thermal water – automatic control system (eg. slides) – the use of effluent pool water for irrigation

Marketing in order to attract more visitors the proper marketing strategy is very important  Who is the target group? Where they are come from? How could be the market expanded? Result: – lack of marketing (Becej) – need to be promoted the whole destination (Ada)

Strenghts AdaBecej good geographical position (transport) landscaped environmenthigh quality of thermal water good position among Serbian spasa complex study available for the development of the spa sports facilitiesreceived the title of ‘spa town’ large property areaskilled health workforce therapeutic mud  competitive advantages

Weaknesses - Opportunities Mórahalom low proportion of green areas, crowdedpurchasing plot, vertical expansion few staff speaking foreign languageslanguage training outdated, small fragmented dressing roomsthe whole modernization of dressing rooms wasting waterautomatic control system Ada it is open only in summerexpansion of services outdated poolsmodernization of pools (with more services) few restrooms and dressing roomsexpansion Becej lack of marketing strategypositioning the spa in the market, finding target group, diverse marketing tools low accommodation capacityconstruction of new accomodations lack of cooperationconnecting to national and international organizations, networks