LAB #3 YOUR ONLINE DNA – IMPLEMENTING YOUR PERSONAL BRAND ONLINE.

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Presentation transcript:

LAB #3 YOUR ONLINE DNA – IMPLEMENTING YOUR PERSONAL BRAND ONLINE

You may never know what results come of your actions, but if you do nothing, there will be no results.” – Gandhi

Where are you at? Activity 1  LinkedIn  Facebook  Twitter  Google +  About.me  You Tube  Tumblr/Blogspot

Need more convincing?  LinkedIn is loved by Google and if you want to manage your search results, LinkedIn is your quickest and best bet.  Online Resume  Nancy Drew would love LinkedIN!  Allows for recommendations and endorsements  It is truly the worlds on social network that is 100% a PROFESSIONAL NETWORK!  There are 8 new users every second.

How to be found on LINKEDIN

PROFILE BASICS Get Going!

Profile Basics Get the Picture?  You are 7x more likely to be found in searches  You will have 30x more clicks on your profile  It should be professional yet reflect your personality  NO SELFIES  Keep it Current

Profile Basics Customize Your Headline  140 Characters – Pull these from your personal brand and keywords.  It is NOT your title its what you do – Value, Target Audience  Contact information  Personalized Linkedin URL

Profile Basics Improve Your Profile

Profile Basics READY SET GO! 15 Minutes Have your brand advocate look at your profile within the next 48 hours.

Let’s Connect Having more than 50 connections will move your profile up in the LinkedIn search rankings putting you on the radar of more like- minded people and companies!

Let’s Connect

Join a Group!  Join an industry relevant group  Start your own group and become the SME  There are over 1 million groups, you can join up to 50

Join a Group!

Endorsements

Endorse Someone!

Check In….  Who has improved their profile strength from zero to All Star?  Who has 50 new connections?  Who has the most?

Homework  Connect with your Brand Advocate to review your LinkedIN profile  Use your Launch Box to help you stay active.  Join the UMW Colloquium group on LinkedIN for content strategy, resources, links, articles, or to ask a question or start a discussion  CONNECT CONNECT CONNECT!