Membership fees Emma Winders

Membership Fees When I first entered all of the data into the correct areas on my new spread total incomings for the year were and the outgoings for the year were therefore my two did not break even as the outgoings overcame the incomings and net cash flow was I then did research to find out round about figures for the WildCare Teens membership and the WildCare Kids membership.

Cell Formatting I then made used cell formatting to change all of my number cells to currency as its dealing with money

Membership Fees

I then created formulae which totalled the membership fees for each year which would ensure that if any of the membership fees changed they would affect the overall total for the year. E.G: By changing the value of the first cell to £24, this then automatically changed the total of platinum membership for the year to £24,500.00

Membership Fees I then calculated the total outgoings and incomings for each month, and totalled the totals to get a yearly total outgoings and incomings (net cash flow) Then to allow the charity to break even I created a total incomings – total outgoings table, and for each month I calculated the deficit and then I calculated the deficit for the year. I used absolute cell referencing to reoccur certain amounts for a whole year.

3DReferencing I created a table which would allow me to change the membership fees and automatically change their value in the main table and apply the other formulae I had put in place. I did this through 3D referencing. I used 3D Referencing by creating a table with each membership value recorded in it. 3D Referencing allowed me to change any of the membership fees in my table which would automatically change in my main table and affect the net-cash flow

Testing I tested this by changing all of the membership values to 0 which was reflected in my actual table:

Feedback

Conditional Formatting I then used conditional formatting to colour my cells according to whether they’re a surplus or deficit for the month overall. The effect was as shown above

Testing Before: After:

IF Statement I used an IF statement to calculated the surplus and deficit of each month which then was automatically coloured for aesthetic convenience by the conditional formatting I set in place.

Absolute Cell Referencing I used Absolute Cell referencing for incomings and outgoings which occurred each month and were the exact same each month. For example:

Testing I tested my absolute cell referencing by changing the £29, value to £20,000.00

Membership Fees I thought that the teens and kids membership fees should continue to decrease from the silver, gold and platinum. So, I looked at the research I had done to compare prices lower than the allocated bronze membership price as a starting point. The majority of the prices ranged from £0-£20 and so with the bronze membership being allocated £20 I chose to allocated the teens £15 and the kids lower than that at £10. I decided to make the difference between each memberships £5 to start with because in the Animal Care charity (which is a similar charity) the adult and junior are £5 apart, I also chose to develop my membership fees in the same was as Animal Care because I wanted them to still be of good price – not too expensive as some other similar charities are. I did some research of some similar charities and organisations to get an idea of what to compare my membership fees to when creating them and altering them:

The first amount I decided to trial for the WildCare Teens was £15 and £10 for the WildCare Kids. This brought my teens total for the whole year to £22,500 and my kids total to £15,000 bringing the total incomings for the year to £557,250. As a result of this the total incomings – the total outgoings came to - £27,354 bringing me closer to breaking even. So I decided to increase all of the membership fees to bring me even closer to breaking even.  = Deficit £27, I then decided to increase each membership fee by £5 to see how close it takes me to breaking even without pushing the limit on the fees too far and making them too expensive. Platinum - £35 Gold - £30 Silver - £25 Teens - £20 Kids - £15 However, this then brought my income to be too high and my total incomings – the total outgoings came to £61,896 and as WildCare is a charity they are not seeking to make a profit and so I decided to lower my membership fees.  = surplus £61,

So, I went back to my original membership fees and decided to increase each of them by £1.50 instead. Platinum - £31.50 Gold - £26.50 Silver - £21.50 Teens - £16.50 Kids - £11.50 This then brought my total incomings – total outgoings to a minus number again -£579 so I knew I had to again increase my membership fees however I knew not to exceed £5 as I previously tried.  = deficit £579 I then increased each of the membership fees by £2 however this brought my total incomings – total outgoings to £8,346. Platinum - £32 Gold – £27 Silver - £22 Teens - £17 Kids - £12  = surplus £8,346.00

I then decided to change the original fee I assigned to WildCare Teens and WildCare Kids. I changed the teens from £15 to £20 and kept the kids as £10 This reduced my value to £9,846 which brought me closer to breaking even.  = surplus £9, I then took away £3 from the WildCare Teens and WildCare Kids memberships bringing the teens to £17 and the kids to £7  = surplus £846.00

 = surplus £ I then again increased the teens and kids prices by £1 each ensuring I keep the younger memberships priced within reason bring the teens to £18 and the kids to £8. I then changed the Platinum pricing to £33, the gold to £26 and the silver to £22 I then increased the Platinum by £1, kept the gold and silver memberships the same as before and decreased both the WildCare Teens and Kids by £1 each. Platinum - £34 Gold - £26 Silver - £22 Teens - £17 Kids - £7 I decided to leave the surplus at this point as it would be very difficult to force the prices to break even, although it is a charity and they are not seeking high income this extra £96.00 could still be put to use.  = surplus £96.00

Goal Seek I tried the goal seek method to help my values to break even to a better point, however this changed my values to decimal numbers. This was not a very good outcome because the membership fees I researched were all whole prices and it does not seem very formal to have for example £12.47 as a price rather than £12.00 or even £12.50

Conditional formatting Absolute cell referencing IF statements 3D referencing I used the sum formula to add up the net cash flow for each month

Membership Fees My final membership fees were: Which brought me to: The final memberships I chose were similar to ‘ keep wildlife in the wild, born free’ in their gold and silver memberships (highest, second highest and lowest) and as previously stated my low membership fees are similar to that of Animal Care.