Marketing – Think Inside the Box By Francis Jones

Agenda After this session you will better understand: Permission-based s Inbox strategies Content strategies List management Drag and Drop Builder

The Goals We have two primary goals with our marketing: 1.Get into the inbox 2.Stay welcome in their inbox Everything we do with our marketing should be designed to accomplish these two goals.

How do we do it? There are three things that will directly impact you ability to accomplish these two goals. Consent Content Frequency

Consent The best way to improve your inbox placement is to make sure you have permission to them. Avoid ing: Purchased or borrowed lists Prospects that did not ask for your marketing

Content Nothing will make you more unwelcome to your prospects than sending them they don’t care about. Make sure you: Send what you said you were going to send Provide relevant follow up Deliver value

Frequency There is no black and white answer to this question. There are a number of variables that affect this question. The type of business you operate. The lifecycle of your prospects and customers. But mostly, the expectations you set from the outset.

Let’s jump into the application! We’ll be looking at: The Drag and Drop Builder Creating templates Spam Assassin Personalizing your s with merge fields