Branding: an effective brand strategy gives you a major edge in marketing your organization How an effective brand strategy gives you a major edge in marketing your organization

What is a Brand? More than just a logo Promise of quality and reputation Tells everything about your organization Creates a look, feel and message that will be remembered

Begins with a name and logo design A tagline to capture the message you are trying to convey.

Branding Improves Recognition

Logo design Is a simple graphic Memorable, but powerful Impression of your rescue Rescue, Rehab, Retrain, Rehome

Objectives of a Good Brand Identifies you Confirms your credibility Connects emotionally Motivates the reader

Re-Branding You have gotten too generic The people you are attracting are not helping your organization meet its goals You have a major name or service change

Re-Design your Brand Your logo isn’t as polished as your services You have technical trouble with your logo Your logo isn’t matching your image anymore Your logo looks dated

Branding Creates Trust Need to look polished and legitimate. Emotional reactions are very real influencers.

Use Stories – Evoke Emotion.... A good story gives a clear brand message + =

Branding Builds Financial Support Guarantees future donations Get greater financial return from your efforts.

Branding Inspires Volunteers Everyone works towards Goals

Branding Generates New Supporters Word of mouth, Referrals

Use In Advertising Available for Adoption Nevada

Use your brand on all media TV On-Line Magazines Newspapers.

Branding is Used on: Your adoption page Company letterhead Company forms Marketing materials Signage Web sites Uniforms Promotional Items

So Remember: Use Branding to Market Your Organization!

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