Competitive Apps Wedding 911 by The Knot (Free) Instagram (Free) Skype (Free) Free Foto Messenger: FFM (Free)

Wedding 911 by The Knot Strengths Colorful Self-explanatory Buttons at bottom allow easy navigation Weaknesses Small print Ad at bottom is big so it’s hard to avoid when clicking buttons at bottom

Wedding 911 by The Knot Strengths Good colors Easy to follow Easy to read “Back” button says ‘Questions’ so that you know what you are going back to Answer button allows you to easily respond to the question Weaknesses 500 character limit with both questions and answers Only 39 posts will show up

Wedding 911 by The Knot Strengths Well organized by topics for easy access FAQ’s are readily available Icons for each category Colorful Weaknesses “Ask Carley” can be misleading as “Carley” does not exist on app Ad at bottom is big

Wedding 911 by The Knot Overview Strengths Colorful so it attracts attention Easy to navigate Can view questions and answers without logging it, but must log in to write questions and answers Weaknesses Does not alert you when your question has been answered Word limit Cannot privately chat with other members Cannot upload pictures Can only see a certain amount of posts

Instagram Strengths Very colorful Easy to use Can give pictures different “themes” Weaknesses Not user friendly Buttons don’t have labels so you don’t necessarily know what they are for

Instagram Strengths Can view individual profiles Can see the amount of pictures, followers, and who they are following You can click on each picture to make it larger Weaknesses The buttons at the bottom can sometimes make it difficult to scroll through the pictures The back button at the top doesn’t tell you what you are going back to

Instagram Strengths You can easily search for friends to add You can easily view all of your activity You can change your account settings which includes making your profile private Well organized Weaknesses The “about” button is useless

Instagram Strengths You can follow specific profiles You can view when you get a follow request You can personalize your privacy settings to either private or public If you have a private profile you can approve or ignore follow requests Weaknesses Small print Buttons at bottom are not user friendly

Instagram Strengths You can comment on pictures You can “like” pictures Weaknesses Print is small The username above photo is annoying Not quite sure what the 3 dots are for

Skype Strengths You can chat with people You can see their photos Says the name of person you are chatting with Weaknesses The gray colored font can be hard to read

Needs Alignment Chart FunctionWedding 911InstagramSkype Picture Upload X X Create User Profile X X X Chat privately X Categories X Create posts X X Can view without logging in X X X