Strategic Consultants “ We Make Things...Better”.

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Presentation transcript:

Strategic Consultants “ We Make Things...Better”

Introduction – Kai Jiao Market Analysis A - Kai Jiao Market Analysis B – Maria Lopatina E-Business – Harish Ramachandran Recommendations – Vivian Dou

Statement of Purpose Objectives - To develop a realistic marketing strategy for business expansion - To design a business website model and develop an e-marketing strategy For Vegapalm Ltd

Bargaining power of supplier: Relatively low Wide range of product is available Cheaper suppliers from Asian countries Bargaining power of buyer: Bargaining power of buyer is strong Sensitive to price, increasing cost competition Bargaining power increases with size of Order Maintain current suppliers over long periods

Threat of new entrants: Relatively low due maturity of market Conservative buyer tends to use old and stable supplier than risk a new one. Threat of substitutes Very low Car painting still plays a leading role in repairing industry for body shops No new product has risen to threaten their position Competitive rivalry: High Competitors offer preferential policy Conclusion

Development of colour ways Paint protection film Water-borne paint Volatile organic compound Paint with plastic

Painting industry witnessed a growth of 3.5% over year, 2007 Revenue growth - 5% Paints and coating market grew by 5.7% and reached £ 3.8 billion in 2007

Sales Representatives Product demonstration Leaflets, brochures Calendars T-shirts Special offers, discounts Information was collected by interviews of potential customers and competitors: Rainbow Paints, Extreme Body Shop, Seward, Braizer & Son

Car coating is increasing 40 million cars are expected on UK roads by 2025 Forming collaborations Overseas suppliers Online Modus Operandi of business

E-Shops E-Malls E-Auctions Virtual Communities Collaboration Platforms Third Party Marketplaces ( Amazon, EBay) Paul Timmers, (2000), Electronic Commerce - Strategies & Models for Business-to-Business trading, John Wiley & Sons, Ltd

Product Range Painting Tips Contact Information Quotations Online Shop ( Less Prevalent ) Company Information

Webcreation UK – £795 7Soft – £1340 Creative Theorem – £1000 Smiling Synthesis – £350 (Basic) All rates mentioned are exclusive of VAT and annual maintenance charges

Website Framework

1. Website & Logo 2. Procure OEM product such as gloves, clothes cups and Calendar (Alibaba & Global Source) 3. Hire part-time worker (5.53 £ per hour) 4. Hoarding outside house and on van (about 120 £ ) 5. Sourcing from lower cost supplier for accessories (from sourcing company) 6. Business card (15 pound per package)

Thank you for your trust and attention Questions are most welcome