Adopting a Business Facing Approach: Case of Engineering School Reza Sotudeh Head of School of Electronic, Communication and Electrical Engineering University of Hertfordshire April 18 th 2008

It conducts research and protects its IPR with the aim to generate revenue It conducts research and protects its IPR with the aim to generate revenue It offers consultancy and applies its research to industry problems It offers consultancy and applies its research to industry problems It runs short courses and CPD It runs short courses and CPD It has to design and offer products with regional, national and global appeal It has to design and offer products with regional, national and global appeal It uses its research to develop relevant curricula It uses its research to develop relevant curricula It works with employers to design educational and training products It works with employers to design educational and training products It recruits students to educate them for employment It recruits students to educate them for employment It develops regional and global partnerships It develops regional and global partnerships And it must balance its books at the end of each year!!!!! And it must balance its books at the end of each year!!!!! A Modern Academic Department is a Business

Network The Networks High Schools & Colleges Secondary Schools University Academic School UG1 UG3 UG2 PG Industry & Business Project Community Government Policy

Engineering courses declining in popularity Engineering courses declining in popularity UCAS Applications to Electrical/Electronic courses dropping annually by up to 18% UCAS Applications to Electrical/Electronic courses dropping annually by up to 18% UCAS Applications to CS dropping annually by up to 20% hitting departments with a shared portfolio UCAS Applications to CS dropping annually by up to 20% hitting departments with a shared portfolio A Historical Perspective

Facing Markets like any other Business

Influencing Factors Government Policy Government Policy Economy Economy Customers Customers Demography Demography Brand Brand R&D R&D Product range Product range Partnerships Partnerships Different level of Products for different sectors MEng Digital Communications and Electronics Digital Systems and Computer Engineering BEng (Hons) Digital Communications and Electronics Digital Systems and Computer Engineering Electrical and Electronic Engineering Audio, Video and Digital Broadcast Engineering BSc (Hons) Multimedia Technology Media Technology and Digital Broadcast Computer and Network Technology Internet Technology and e-Commerce Games and Graphics Hardware Technology MSc Radio and Mobile Communication Systems Optical Communication Systems and Networks Advanced Digital Systems Embedded Intelligent Systems Data Communication and Networks Mapping Products onto emerging sectors

Business Facing: What does it mean to an Academic School SustainableEthical Economical/Profitable Professionally Accredited Programmes We face Business so that we teach our students how to Face the Real World

Putting Student Employability First University Academic School UG1 UG3 UG2 PG What we seek Seeking sponsorship for Laboratories from Industry Seeking Short Term (12 weeks) placements in Industry Seeking Medium Term (48 weeks) placements in Industry Seeking post qualification employment Seeking relevant real-life student projects from Industry Seeking real-life case studies from Industry Seeking guest lecturers from Industry Seeking visits and tours of real-life projects in Industry What we give back Access to student talent Short courses and CPD Work-Based Qualifications R&D support Project Clinics

Initiatives to strengthen graduate employability and protect accreditation Industry Advisory Group made of 11 companies Project Clinics for Industry Project Clinics for Local Schools 5 LTSN and 20 UH funded e-learning projects Internships at UH with Industrial sponsorship Sony-Microsoft-Soundcraft Sponsored Games and Graphics Hardware lab Altium Sponsored System on Chip Lab Sony Sponsored Digital Broadcast Lab 3 KTPs

Products vs Markets and Sectors Award Duration (yr) CreditMarketSector BSc3/4360(SW) 18+ years Technology & Commerce BEng3/4360(SW) 18+ years Engineering MEng4/5480(SW) Engineering Management MSc 12 Or15 months years EngineeringTechnologyManagementBusiness PhD 2, 3, 4+ years 22+ Research & Innovation

Differentiating between BEng and BSc: BEng philosophy Mathematics Electrical Science Graduate skills Project problem Solution Maths is the binding force between subjects

Differentiating between BEng and BSc: BSc philosophy IT Graduate skills Project problem Solution CommsDig Tech Appropriate maths tools are used at the point of delivery of subjects

The new portfolio MSc MSc Radio and Mobile Communication Systems Radio and Mobile Communication Systems Optical Communication Systems and Networks Optical Communication Systems and Networks Advanced Digital Systems Advanced Digital Systems Embedded Intelligent Systems Embedded Intelligent Systems Data Communication and Networks Data Communication and Networks MEng MEng Digital Communications and Electronics Digital Communications and Electronics Digital Systems and Computer Engineering Digital Systems and Computer Engineering BEng (Hons) BEng (Hons) Digital Communications and Electronics Digital Communications and Electronics Digital Systems and Computer Engineering Digital Systems and Computer Engineering Electrical and Electronic Engineering Electrical and Electronic Engineering Audio, Video and Digital Broadcast Engineering Audio, Video and Digital Broadcast Engineering BSc (Hons) BSc (Hons) Multimedia Technology Multimedia Technology Media Technology and Digital Broadcast Media Technology and Digital Broadcast Computer and Network Technology Computer and Network Technology Internet Technology and e-Commerce Internet Technology and e-Commerce Games and Graphics Hardware Technology Games and Graphics Hardware Technology 5 year accreditation for MSc, MEng/BEng

Academic School Schools Liaison Industry Advisory Group Community Alumni Juggling many balls

Partnerships Cost Academic School Community Schools Liaison Partnerships Industry Overseas Partners Overseas Partners Overseas Partners Overseas Partners Franchises CPD R&D Short Courses & CPD £££££ QA, Guest Lectures, Staff Development Raise Awareness Inspire Talent

Project Clinic Concept Medical and Clinical Secondary and High Schools Industry We have one day events listening and looking at problems from different sectors

Project Clinics for Industry Industry & Business Project University Academic School UG1 UG3 UG2 PG We invite Industry to tell us their problems We listen to them and make an initial assessment We Diagnose and offer a solution We engage our UG &PG students or offer R&D and consultancy We run Project Clinic Days

Pro-active Engagement with Schools University Academic School High Schools & Colleges Secondary Schools 3D Graphics and development of your first game on the XBOX 360 A/V Editing Web Design Concepts and Good Practice Home Automation & Control Robotics

You have to survive like any other Business

Protecting Accreditation 5 year accreditation for MSc, MEng/BEng

What does Professional Accreditation mean for University of Hertfordshire? Professional body recognition of quality Attracting better quality of student Attracting better overseas partners Maintaining credibility with industry partners Promoting the profession with schools Engineering education with a purpose

The Bottom Line must be Black Business Plan to ELECTRONIC, COMMUNICATION & ELECTRICAL ENGINEERING Heading2007/082008/092009/102010/11 £'000 INCOME A. HEFCE/TTA STUDENT FUNDING1,3881,2141,210 B. HOME TUITION FEES C. OVERSEAS FEES1,3211,614 D. 'QR' FUNDING E. OTHER HEFCE/TTA0000 F. PREMIUM FEES0000 G. FRANCHISE H. EDUCATIONAL CONTRACTS0000 I. RESEARCH ,000 J. SHORT COURSES030 K. CONSULTANCY010 L. OTHER FACULTY INCOME2625 M. ORANGE BOOK ADJ.143 TOTAL INCOME4,2624,6194,7694,927

You must be able to afford your staff and pay for central overheads TOTAL INCOME4,262 4,619 4,769 4,927 EXPENDITURE N. ACADEMIC STAFF1,302 1,585 1,641 1,519 O. SUPPORT STAFF P. PART TIME HOURS Q. NON STAFF EXPENSES R. CAPITAL CONTRIB S. FACULTY OVERHEADS TOTAL EXPENDITURE2,040 2,632 2,663 2,537 NET CONTRIB TO CENTRAL OVERHEADS2,222 1,987 2,106 1,785 1,856 1,930 SURPLUS/(DEFICIT)