Effective - Legitimate - Responsive Mr. David Sisk Chairman of the Board Mr. David Sisk Chairman of the Board

Educate Engage Excite MISSIONMISSION

Effectively represent the value proposition of military resale and the contributions to quality of life Provide forums and facilitate business opportunities that enhance the ability of the resale organizations and association members to achieve positive business outcomes Promote a positive public image of the military marketplace and association membership

MISSION: To provide an open forum for the commissary and vendor community whose goal is to collaboratively find solutions that promote the military quality of life and enhance the commissary business. 23 member council made of Commissary focused member companies –One third of members rotate each year –Council membership requires strong commitment Collaboration Groups focused on supporting DeCA, serving customers and growing sales

Effectively represent the value proposition of military resale –Update on Government Relations Strategy and Issues (Rossetti) –Update information on The Coalition to Protect Our Military Shopping Benefit (Nixon) Provide forums and facilitate business opportunities that enhance the ability of DeCA and association members to achieve positive business outcomes –Break Out Sessions - Industry & DeCA working together –Open Forum General Session with Store Operations & Staff Executives –Update on Commissary Council Accomplishments and Plans

Plan for the Future –What will the RETAIL landscape look like –How dramatic will the change be in the MARKETPLACE –Learn where DeCA is going Promote a positive public image of the military marketplace and association membership –Demonstrate the power of PARTNERSHIP –Comments from Chairman Joe Wilson Chief of Staff

  Our ALA partnership with DeCA Leadership is healthy and stronger than ever   The efficiency and effectiveness of the military resale channel are the foundation of a public-private partnership that serve as a “best in class” model for all of America   The military industry and resale channel are under sustained attack: Employment for working Americans and Military Families - 100,000 jobs “Real Time” Patron savings - $6,500 family of four…$5.6 billion annually MWR initiatives - $20 billion in 20 years The “touch of home” and “quality of life” we have sworn to uphold   Ask yourself what YOU are personally doing to help the cause   We can face any challenge TOGETHER if we are ALL active and engaged

RECOGNITIONRECOGNITION Congratulations and a huge Thank You to the Commissary Council for their extraordinary work in support of DeCA - especially in the areas of Processes, Patron outreach and awareness.

RECOGNITIONRECOGNITION