ATUL PATANKAR [ ASUG INSTALLATION MEMBER MEMBER SINCE: 2000 LINDA WILSON [ ASUG INSTALLATION MEMBER MEMBER SINCE: 1999 JUERGEN LINDNER [ SAP POINT OF CONTACT MEMBER SINCE: 1998 [ ] Empowering the Business using SAP Business Objects Solutions [ 04/07/2011 Suman Sharma

[ Real Experience. Real Advantage. GE Capital Rail Services GE Owned / Leased Fleet – 150k Units  Customers Include Major Shippers & Railroads… Maintenance MAX ® Service - 30k Units - Majority of Equipment on Fixed Rate “Full Service” Leases - GE Absorbs Costs for Maintenance, Taxes, Insurance - Customer Owned Equipment - Customer Is Responsible for All Costs - GE Manages Equipment On A Fee Based Service Agreement  Doing Business In US, Mexico & Canada Page 1

[ Real Experience. Real Advantage. Customers: Industries Served: Large Railroads 25% Small railroads 20% Industrial Shippers 55% Misc 6% Agriculture 25% General Commodity 5% Mining 19% Forest Products 20% Chemical Petroleum 25% GE Capital Rail Services

[ Real Experience. Real Advantage. Strategic decision support Analytical applications Modeling, statistical analysis, simulation Business Analytics Detailed Revenue & Cost Planning P&L Forecasting Data Warehouse Financial Planning Enterprise Data Repository Summarized & Granular, Current & Historical data Business Operating Metrics Business Intelligence Centralized BI

[ Real Experience. Real Advantage. Analytics Steering Committee Meetings Ownership & Cross-functional prioritization Capability demonstrations, status updates Bi-Annual CEO Project Funding Meetings Funding based on alignment to strategy & impact Drive leadership commitment and accountability User Training & Education Tool & Data training. Partner w/ business in content training On-line training material for self help Branding & Promotion Comprehensive branding and exposure Strong executive support Support/Enhancements Dedicated enhancement capacity Cross-functional enhancement prioritization Sponsorship Education Service BI Processes

[ Real Experience. Real Advantage.  Business Problem  Converting Data to Meaningful Information  Data Quality and Business Process Issues  Business Organization Took Action  Increasing Footprint  User Engagement and education  Keys to Success BI - Empowering the Business

[ Real Experience. Real Advantage. The Business Problem Mountains of Data Flow into GE Rail Every Month Equipment Health Shop Repair Billing Shop Records Freight and Storage Billing Car Demographics Revenue AAR Repair Billing Customer

[ Real Experience. Real Advantage. The Business Problem Difficult to Answer “Simple” Business Questions Classic Data Rich Information Poor Environment Develop & Run Query Wait…. Results Export to ExcelV-Lookups & Pivots Create Charts

[ Real Experience. Real Advantage. Organization Had to Act  Dedicated Business Team to Develop a Solution  Group Brought Deep Knowledge – Business Process & Data  Developed a Phased Approach to Tackle the Problem  Created a Proof of Concept for Each Phase  Engaged Business Stakeholders– Convinced Them  Engaged IT Resources from the beginning  Developed Fleet Analysis and Cost Tracking System FACTS

[ Real Experience. Real Advantage. Organizational Impact  Branding & Promotion: Fleet Analysis and Cost Tracking System  Cross-Functional Teams Organized around Customer  Maintenance Managers & Account Reps  Working Together Versus Silos  Teams With a Customer Focus familiar with their customer base  Goals To Improve Key Customer & Operational Metrics  Improve Shop Cycle Time 10%  Reduce Maintenance Cost Per Shopping Event 15%  Reduce Rental Credits 20%  Improve SR Responsiveness by 4 days Just the FACTS!

[ Real Experience. Real Advantage. Key Factors to Success  Executive sponsorship (withstood reorganization)  Dedicated & Knowledgeable Business Team  Early identification of data/Business process issues  IT Resources Grasped Business Process and Concepts  IT Project Management & Respect for Deadlines  Projected Branded and Marketed Throughout Organization  Comprehensive Training and education

Analytics Inside Transactional Apps Rail BI Evolution Legacy Retirement Efforts Ceased Business Operating Metrics Self Service Reporting 2009 Current SAS Innovation Award TDWI Enterprise BI TDWI Operational Analytics Gartner BI Excellence Centralized and Productized Analytics Customer BI Offerings BI Foundation Standardized Metrics Advanced Analytics Business Impact BI Maturity FACTS 2007 SAS Enterprise Excellence

[ Real Experience. Real Advantage. 13  Thank you.