Suzanne Kart, M.A. Director of Marketing. Best Websites of the Year.

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Presentation transcript:

Suzanne Kart, M.A. Director of Marketing

Best Websites of the Year

 Seldom do we have complete control over what it will look like.  May have to conform to style of an umbrella site  Don’t always have access to a professional web designer  Time is at a premium

 Pages read straight forward from top to bottom  Less eye skipping  Solid browsing experience

Appealing center orientation and slide show

 Don’t decorate, communicate  Softer, receding page “furniture” (permanent elements)  Strong color and 3D effects that draw attention to the content itself

 Icons can convey a message quickly

 DO NOT ELIMINATE THE PRINT CATALOG

Carbon County Higher Education Center

 Within two years, social media (and electronic media) will be more important and effective than our traditional means.

Cocktail parties Golf outings Awards BanquetsBook clubs

 Blogs  Twitter  LinkedIn  Facebook  Podcasting  YouTube

Great use of interactive tools and visual buttons. Also, audio links to funny commercials for job training, etc.

 No.  It already has 70 million users

 Twitter is a micro-blogging social networking tool where you can post short messages (no more than 140 characters).

 People have to be a “follower” to receive your tweets.  Put a link on your website so that your regular customers can start to follow you.  You also need to start following others.

 Good way to give people a heads up on something new  Make it worth someone’s time to “follow” you, don’t oversell, update.

 Go to: download the software.  The camera that came with your computer has a microphone in it.  Start podcasting!

 Keep them short  Create something of interest – people would probably be more interested in hearing from your instructor than hearing from an administrator  Change them often

What we do:  We analyze your site’s effectiveness for marketing, navigation, course descriptions, online registration and more.  We provide feedback on how to improve key elements, what visitors expect, what you are doing right, and how to make your site more “visitor-friendly.” How to get one:  The website critique service is FREE for LERN members and available for a nominal fee for non-members.  Send the URL for your program to Debbie Barron at and tell her you want a LERN website critique.  Call or Debbie for more information.

 Suzanne Kart,