Social Media Icons

Background The University of Waterloo wordmark does not work well in the small-and-square format of social media icons. As part of ongoing alignment of the University of Waterloo’s visual identity, Creative Services was asked to develop social media icons: both a central identity and an adaptable style for Waterloo users.

Some Current Twitter Icons

Proposed Standards Based on the feedback we have received, we have evolved beyond the proposed standards shown at the last meeting.

Proposed Standard The Waterloo Shell

Proposed Standard A “shell file” would be provided; guiding principles would be developed and areas could customize as they saw fit, for example: We are also working on a University of Waterloo icon for official use; finalists are: Feedback?