| GettysburgVisitorCenter SOCIAL MEDIA: TAKE A DIP OR MAKE THE PLUNGE Michael Ishman Social Media and Website.

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Presentation transcript:

| GettysburgVisitorCenter SOCIAL MEDIA: TAKE A DIP OR MAKE THE PLUNGE Michael Ishman Social Media and Website Marketing Specialist Gettysburg Foundation

| GettysburgVisitorCenter About Us - The Gettysburg Foundation is a non-profit educational organization working in partnership with the National Park Service. - The Visitor Center sees nearly a million visitors a year. - Over 20,000 Friends of Gettysburg members

| GettysburgVisitorCenter Social Stats Facebook: 38K Followers Twitter: 5.8K followers Instagram: 1.8K Followers

| GettysburgVisitorCenter Different Platforms, Different Needs - Twitter is a Facebook aggregate along with visitor outreach, with a goal of awareness - Instagram is used for awareness, with some promotion.

| GettysburgVisitorCenter What Every Dashboard Should Have - Having a dashboard (Hootsuite, Tweetdeck, etc) is key. - Saved searches are your friend. - As are filters.

| GettysburgVisitorCenter Creating Twitter Content - Twitter is Becoming More Visual - Posts with images receive 150% more engagement - Utilize the Carousel

| GettysburgVisitorCenter Finding Twitter Content - Retweeting content is a strategy. - Finding Potential Followers - Reaching Out

| GettysburgVisitorCenter Instagram Success % growth since last June - Fastest growing, most engaged of our channels - Why is this important?

| GettysburgVisitorCenter Weekly Contest - Most popular feature week to week - Visitors/Followers submit photos are reposted on Instagram, 8-10 on Facebook - Winners receive recognition - Photos are shared, increasing reach - Creates at least one post a week with little time spent

| GettysburgVisitorCenter Instagram Specific Content Cropped: Uncropped: - Instagram requires its own files - Avoiding cropping if possible! - Using a photo editor to make images square

| GettysburgVisitorCenter Finding Followers - Instagram isn’t heavily promoted on other channels - Utilizing location/hashtag data - A personal touch creates results.

| GettysburgVisitorCenter Takeaways - Social is Social. - Visitor Recognition = New Followers - Content is Not One Size Fits All

| GettysburgVisitorCenter THANK YOU Questions? Michael Ishman