Using Social Media for Social Good Art Feeds National Brooke LeMasters | COO Meg Bourne-Hulsey | Founder & CEO.

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Presentation transcript:

Using Social Media for Social Good Art Feeds National Brooke LeMasters | COO Meg Bourne-Hulsey | Founder & CEO

How we have used Social Media for Social Good Myspace (started from the bottom) Voting Grants Celebrity attention Peer to Peer Fundraising Online Campaigns

Hot Tips Who’s responsible? Find your voice Respect the channels Big ideas Find your audience Watch your analytics Keep intrigue

Have. Some. Fun.

Facebook Conversation starter Let your hair down Interact quickly Shares are King Likes are secondary Algorithms always change

2015 FB Algorithms Tell a story Avoid phrases like “Buy Now”. Instead “What do you think of this?” Links with previews are prioritized vs. imbedding Punch up that list

Sponsorship Breakdown Sponsor Page Posts Promotion of organic engagement Built around user activity Cannot be used to reach anyone who is not already associated with the page Page Like Post Promotes when people like your page Used to grow your FB likes Aka “Sponsored stories” Boost Pay a flat rate to promote an already existing post.

Instagram Make It pretty. Really. Tell your story Use photo editors Use the video Share traffic with like minded brands Give credit Vary the visual content

Zoom out Look at the full profile some days. Think about color Would you follow you?

Twitter Easier to use as a megaphone Good for quick conversation Be relevant Be sensitive >>>>>>>>>>>>

Engage!

Show Caution Be realistic + respond

Other networks to try out Mailchimp Vine Tumblr Wordpress Medium Buffer

Raising Awareness vs. Funds What’s your goal? VS

What is your team saying? Follow them and engage Offer incentives for sharing Post and tag Hashtags Original posts vs Repost Post vs Never Post

Make A Plan Build Your Brand Invite Your Supporters Into Your Identity Stay Consistent Set Clear Expectations Involve Supporters in Online Campaigns Set Goals Implement Now

Q&A + Let’s