Practicing Cultural Diplomacy: A Public Round Table Saturday, February 2, THE GOETHE- INSTITUTES IN CANAD A

Goals Target groups Challenges Key issues Our method Hits & misses Outlook present a current image of culture from Germany in Canada promote the exchange between German and Canadian artists and influencers position German language and culture in the Canadian educational system promote Canada’s foreign and cultural policy interests in Germany and the EU GOALS Our main goals are to

Goals Target groups Challenges Key issues Our method Hits & misses Outlook to foster international cultural cooperation TARGET GROUPS Our partners in these endeavours are experts, decision-makers and leaders in the arts, culture, education, sciences, politics, business and the media specialists for Teaching German as a Foreign Language high-school and university students the general public interested in culture and language young professionals

CHALLENGES Goals Target groups Challenges Key issues Our method Hits & misses Outlook Competition for visibility, attention and finite audiences “The Big bang” – you need signature events Media coverage focusses on mainstream topics, box office hits and the economy of creativity. It’s the economy, stupid! Programming is increasingly sales-driven (versus content- and topic-driven programming). Event machinery & growing festival/spectacle landscape in Toronto and beyond. The culture industry is part of the now dominant entertainment complex.

THEMES & KEY ISSUES Goals Target groups Challenges Key issues Our method Hits & misses Outlook Cultures on the move: migration, integration, inclusion/exclusion The digital transformation of the public sphere: E-democracy, online journalism, cyber citizens The environment

OUR METHOD Goals Target groups Challenges Key issues Our method Hits & misses Outlook The 3rd secret of succes – “Embedded programming” and the dialogue with partners The 2nd secret of success - To connect the known with the unknown/foreign/alien The 1st secret of success – The art of being local worldwide It takes two to tango: We are partners, co-presenters and active programmers. We do not “program-on-demand”. We are not a funding body. We are not sponsors. We are not Germany’s government PR agency.

OUTLOOK 2008 & 2009 Goals Target groups Challenges Key issues Our method Hits & misses Outlook What’s up our sleeves? Emilia Galotti comes to North America’s largest theatre festival, the Stratford Shakespeare Festival – “An internationally acclaimed production by Deutsches Theater Berlin”. New German Dance: Sasha Waltz tour New German Photography: Andreas Vancouver Art Gallery, Thomas MOCCA

Goethe-Institut Toronto Presenter of the latest arts and ideas to come from Germany. Visit for upcoming cultural events or to become one of our 700 language students each year.