1. Planning 2. Goal-setting Specific Measurable Time-limited 3. Decision making 4. Delegation 5. Support your workers (and your colleagues) 6. Communication 7. Controlling to plan

3. Decision making ◦ Define the problem ◦ Gather information ◦ Analyze the info ◦ Develop options ◦ Choose and implement ◦ Monitor and evaluate

Case Study #16: A registered dietitian (RD) has a follow-up appointment with a client who is on a weight loss diet. This client failed to come to the last two meetings. The RD decides to call the client to remind her about the appointment. When the answering machine comes on, the RD leaves a message for the client. The RD reminds the client about the appointment, states the importance of a weight check, and asks the client to call back to confirm the meeting.

Aptitude Personal characteristics Pros/cons Nitty-gritty

 Need 3 to 5 years to turn a profit?

Business structure Sole proprietorship (70% in the US) Partnerships Corporations S Corporations LLC

Business structure Tax structure; self-employment taxes (6.2% Social Security; 1.45% Medicare) times two because you pay both halves Benefits Insurance:  Malpractice!!  Health

HIPAA regulations Need for licensure/seller's permit/permit to run a home business Business/office expenses anti- trust laws NOTE: You cannot discuss fees with other RDs—potential violation of anti- trust laws

Resources: Litt, A.S. and F.B. Mitchell (2004) American Dietetic Association Guide to Private Practice, American Dietetic Association. King, K. (2010) The Entrepreneurial Nutritionist, 4 th ed., Helm Publishing, Lake Dallas, TX.

Case Study #20: A consultant registered dietitian (RD) has a worksite wellness account. Her usual programming includes group classes on basic nutrition, nutrition for those with diabetes, heart-healthy eating, and coping with food allergies. She also provides personal coaching to the company’s employees. She is approached by an employee who is training for marathons and has specific interests in sports nutrition, nutrition during training and pre- /post-event. Although the RD is comfortable with the role of exercise and nutrition in basic health and general needs, competitive athletics is not an area of expertise.