Elevator Pitch What will you say?

Executive Summary  Come up with a product or service that is of interest to you  Create an Executive Summary  1 page document that gives a general overview of your business plan  Executive Summaries are used to evaluate a business idea quickly and they need to catch the attention of investors

Executive Summary  Product/Service Description  Overview of business idea/What is unique about your idea? What problem is being solved? How is your business solving the problem?  Key Management  Skills, experience/What makes you qualified to start a business?  Competitive Analysis and Advantage  Competitors, competitive advantage/How do you compete?  Price, quality, features/benefits, distribution, promotion, and marketing/advertising

Executive Summary  Target Market  Who’s your customer? What are their needs? What will you do to get it in their hands?  Business Revenue Model  How will your business make money?  What’s Next?  How would you use the capital if you win?

Elevator Pitch  Overview of business idea  Including important aspects of your business plan that will ‘sell’ your business to potential investors  3-5 minute pitch to someone to convince them to invest in your business idea  MissApp MissApp