Neutrogena By--Group 2

Contents Target market Marketing mix

Target market Analysis Women age 20 to 35 years old Most of them are students or young office workers, having strong pursuit of beauty, at the same time having a certain consumption ability, but far enough to reach to buy international first-line brand's ability to protect skin to taste. They contact a lot of information every day, but the credibility and awareness of information is low. For the product quality, their request is higher and have a great curiosity for new products. They have greater participation, well-informed, and easily affected by their peers. They pay attention to the safety of natural skin care way and have certain worship of authority.

Evaluation Finding the right target market Consuming ability Information content Psychology

Marketing mix 4P Product Skin care Body care Hair care Cosmetics

Promotion Advertisement Personal selling -- Sales staff can be targeted on the product entity value and added value by observing customer emotional speech &Promotional staff are trained to more accurately understand customer needs, and also to adapt to recommended products. Direct marketing --Direct mail marketing, Catalog marketing, Telephone marketing, TV marketing, Integrated interactive marketing

Price Tag price -- Determined by our target market, they mainly consume intermediate products, at present, Neutrogena just cater to this demand, the overall price level can keep the same prices. Rebate -- According to the survey, 64% of those surveyed favorite brand discount, even temporarily do not need also will buy as spare, so a big discount is pricing strategy. Credit period &condition – the customers who have larger and a certain amount of transactions can use installment plan, while others generally pay in bank on the net & the goods bought by customers delivered to the customer local stores, and they go to the store to get and payment.

Place Channels of distribution -- wholesales are divided into General consumer goods wholesalers, Cosmetics wholesalers and Professional cosmetics wholesalers; Distribution is divided into exclusive and non-exclusive distributors; agents divided into exclusive and several agents are divided into general agents and agents, Commission agents and buying agents Transportation --Rely on that can accommodate large quantities of cargo storage warehouse imported large international logistics companies shipping products

Evaluation Product: diversify, to meet the needs of most women’s. Promotion: various way and purposeful, can stimulate consumer demand. Price: the price is reasonable that most women can afford. Place: diversify, great transport facilities.

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