Social Media and the Games Getting ready for the most talked about Olympics...EVER! Michelle

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Presentation transcript:

Social Media and the Games Getting ready for the most talked about Olympics...EVER! Michelle

Are we ready?

Olympics So-Me Trends to date 1.Crowd Funding 2.Sponsor Auctions 3.Policies 4.Athlete brand building 5.Geotagging 6.Viral advertising 7.QR Codes

Julz Adeniran

Proctor & Gamble

Cadbury

BMW

Get Fit for Olympic Day Badge

Olympic Athletes’ Hub “We want the hub to be a platform which can inspire athletes and fans to share the Olympic values of friendship, respect and excellence through their everyday stories.” Alex Hout IOC Head of Social Media

Fans 1. 80% of fans interact so-Me while watching sport on TV 2. 60% at live events 3. 86% desk at work 4. 68% love, like or indifferent to athlete mentions of sponsors GMR

What can we learn? 1.Need for Strategy 2.Safeguarding & Customer Service Policies 3.Robust So-Me Management Platforms 4.Listening 5.Engagement

Final thought!

#Thankyou