How to keep a close relationship with your Potential Clients ?

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Presentation transcript:

How to keep a close relationship with your Potential Clients ?

Direct Marketing System

n n Sales leads from exhibitions n n Inquiries from trade magazines n n Web-site exposure n n Hundreds / thousands of potential clients accumulated Channels to expose to new prospects

Did you utilize them? If 80% of potential buyers are in your hand, how do you manage them?

Manage Potential Clients Effectively n n Keep them in contact regularly n n Update them with your new products n n Keep them remember you & your products n n Use a cost-effectively medium

Marketing for different purposes n n New product catalogue n n Marketing research n n Special stock offer n n Pre-show invitation n n After-show catalogue reminder n n Company development / awards n n National approval n n Seasonal greeting cards

Are you using these currently? n n Send images >> For Current buyers n n Send web links >> 99% of competitors do this n n Send attachments >> virus concern n n Scan the catalogue >> size very huge Send a professional e-catalogue

Secure Offer / Marketing Research n n No need to explore products in open eyes n n Prevent competitors to copy your designs

How to operate ? Preparation (A) - Prepare your client list

How to operate? Preparation (B) - Production of your e-catalogue

How to operate? 1) Access our platform and log-into your account Account ID: Password: abc123 xxxxxxxx

How to operate? 2) Select the e-catalogue to send

How to operate? 3) Select/upload the addresses from your own computer

How to operate? 4) Enter an attractive subject 5) Send your e-catalogue

How to operate? 5) Confirmation of job requested

Packages Monthly package: n n Monthly catalogue of 5 products ing HK$1,200 n n Monthly catalogue of 10 products + 1,000 ing HK$2,200 n n Monthly catalogue of 20 products + 2,000 ing HK$3,600

Options Buy (valid for 1 year): n n 5,000 ing - HK$ 2,500 ($0.5 per ) n n 10,000 ing - HK$ 4,000 ($0.4 per )

Others Costs Production of Catalogue: n n Professional catalogue for 5 products - HK$1,000 n n Standardize catalogue - HK$50 per product (min 10 products) Photo shooting: n n Each product (by digital camera) - HK$100

Direct Marketing System