An Online GoToMeeting Presentation with Richard Lord

2

3

4

5

6

7

8

Professionals join LinkedIn at the rate of 2 per second. 9

Fewer people have static workplaces. 10

Fastest-growing demographic 11

67% of users are now outside US 12

Where to post Profile/Home v.Groups 13

Who do you Link to? Your contacts? The firm’s? Don't stop there; cast a wider net. 14

You should actively search for new potential contacts, not just accept invitations. 15

Your schools are fertile ground. 16

17

What do you do after a connection is made?  Send a thank you / introduction 18

More public = more beneficial Leave a digital footprint 19

20

A clear, current, professional picture is important. People want to see you before they meet you and want to know people and interests you may have in common. 21

Profile picture 22

Firm first Who we are What we do Individual What you do 23

Pick your title and introduction carefully Target your core 24

Use your entire CV on LinkedIn  Summary  Experience  Organizations  Projects  Certifications  Education  Publications  Interests  Personal Details  Advice for Contacting  Honors & Awards 25

Celebrate accomplishments 26

What should you say in your invitation? Try to avoid default language. You are more likely to accept a personal invitation from a remote or unknown person. 27

“I'd like to add you to my professional network on LinkedIn.” 28

Mobile apps Download from App Store on iPhone or Play Store on Android. LinkedIn Connected only for iPhone 29

 Legal and networking groups  LinkedIn for Good  LinkedIn Webinars 530/~/linkedin-learning-webinars 530/~/linkedin-learning-webinars 30

Virtual networking is not a substitute for traditional networking. Each makes the other more robust and productive. 31