Today’s objectives You will re-cap the various types of sponsorship You will look at the advantages & disadvantages of sponsorship in sport.

Slides:

Advertisements

Similar presentations

1.07 Employ sales-promotion activities to inform or remind customers of business/product.

Advertisements

Guess to topic Here are the key words, but what is todays topic? Financial or material assistance Publicity Sponsorship Recipient Brand awareness Recognition.

1.1.2a – Key influences that impact on sustained involvement in physical activity Learning objectives -To understand the influences on choice of physical.

3.1.3 – Making informed decisions: Sponsorship

Blackburn Rovers vs. Fulham Video Highlights & Interviews (18th Sep 10) YouTube - Manchester United vs Liverpool 3 : 2 - Hat-Trick Berbatov 19/09/2010.

Promotional Mix Marketing Mix: Product Price Promotion Place

Chapter 13 Promoting Hospitality and Tourism

Tax, VAT & Working With Corporates Bill Lewis 6 December 2011.

Economies of scale You have 7 minutes to come up with a role play where you pretend you are employees in a firm and you plan a scene which illustrates.

6.05Exemplify public relations. Summarize public relations. –Public relations: Activities used by a business to build and maintain a positive image about.

Adam Edwards SACE number J. History Phillip Morris introduced Marlboro cigarettes 1924 as a woman's cigarette mainly because it had a red filter.

Ch. 7: A Spectrum of Markets GR. 11 ECONOMICS (CIE3M1) M. Nicholson.

FCA Marketing Strategy Derek Hird. Presentation Outline Introduction FCA Calendar Concept Ocean Waves Sunglasses Alpen Optics Website Development.

7.2 Sponsorship How are sponsors involved in sport? What types of sponsorship exist? What are the advantages and disadvantages of sponsorship?

6.01 Explain the concept of sponsorship.. Sponsor A business, person or organization that finances a sports or entertainment entity.

Tax, VAT & Working With Corporates Bill Lewis 14 November 2012.

Sponsorship Sponsors Sponsorship Our Club Club Objectives Sponsorship Proposal Sponsor Benefits What you can do for us Club Benefits.

3.1 The Sponsor. DEFINED: Investment in a sports entity or property to achieve organizational goals Examples The Dew Tour Visa Halftime Show Red Bull.

ADVERTISING Informs consumers about the existence

Meet The Team Team Manager- Ciara Gallogly I am responsible for managing the team and ensuring the car is ready for the finals. I work closely with all.

GCSE Business Studies Marketing Mix - Promotion. Activity With the person next to you, list all of the methods that you can think of that businesses use.

Achievement Standard 1.4 Exposing the Truth Soccer / Football and the influence of commodification and advertising on society.

4.2 Sponsorship What are the advantages and disadvantages of sponsorship? What are the ethical implications of sponsorships?

What is Sponsorship?. Sponsorship is when a company gives money to a sport in return for advertising their name with an individual team, sport or sporting.

DISADVANTAGES OF SPONSORSHIP

6.01 Explain the concept of sponsorship.. Sponsor A business, person or organization that finances a sports or entertainment entity.

Planning the Promotion Advertising and Sales Promotion 2 Public Relations and Personal Selling.

Chapter 20 Section 1. Providing Public Goods What Are Private Goods?  Private Goods- Goods that, when consumed by one individual, cannot be consumed.

Chapter 4 Marketing Products and Services Through Sports.

Technical Developments and Cultural Trends in Sport.

Learning Target I can explain the advantages and disadvantages of the different types of advertising media.

ACHPER PDHPE HSC Enrichment Days 2009

SPONSORSHIPS. Objectives of this Simulation To understand how to negotiate a sponsorship deal To understand the nature and perceived value of different.

 PE - Position product/services to acquire desired business image PI – Explain the nature of sport/event brand/branding PI – Explain the use of licensing.

Marketing Mix ProductPromotionPricePlace. PROMOTION This is the attempt to draw attention to a product or business in order to gain new customers or to.

The Changing Nature of the World. My Invention !!! How has it changed my life? How has it changed my life? No more traffic jams, being late and jet fast.

Define promotion. What does promotion do? Promotion is communication techniques aimed at informing, influencing and persuading customers to buy or use.

Questions on Promotion

In 1999, the Czech Republic saved $45 million through not having to support, house and care for those smokers who died prematurely from tobacco-related.

Keeping Sport About Sport September 2015 Baseball AGM.

6.01 Explain the concept of sponsorship.. Sponsor A business, person or organization that finances a sports or entertainment entity.

Today’s objectives You will understand the various types of sponsorship and what it covers. You will begin to understand the benefits of sponsorship in.

Getting Around Transport You need to decide how you are going to travel to and from work and out and about. You need to decide how you are going to.

1.06 SPONSORSHIP.

The Budget Learn how to generate income for intramural programs. Learn how to control expenses for intramural programs. Learn how to use computer spreadsheets.

–What is sponsorship?. Sponsorship is a form of marketing in which companies attach their name, brand, or logo to an event for the purpose of achieving.

SEM PI – Explain the use of Sponsorship and Naming Rights in sport/event marketing.

CHAP 17. MARKETING 2.

The role of VicHealth in promoting health, including its mission, priorities and how it reflects the social model of health.

3.2 – Commercialisation of physical activity and sport

College & Amateur Sports.  National Collegiate Athletic Association  The governing body of most college athletics  Creates and enforces guidelines.

6.01 Explain the concept of sponsorship.. Sponsor A business, person or organization that finances a sports or entertainment entity.

GCSE P.E. MOCK RESULTS SPONSORSHIP Benefits for Sponsors ADVERTISING: Main reason for sponsoring Cheaper than TV etc May directly endorse their product.

Sport and the Media PE4 – A Level Physical Education.

Salman Ahmed Qurraishi.  Advertising mean “to Communicate”  Advertising is defined as any “paid-for method of promotion”. Advertising is the main form.

SPONSORSHIP Chapter 4. Sponsor  Person, organization or business that gives money or donates products to a group or team in exchange for public recognition.

Berufskolleg Barmen Europaschule. Topic Business and cultural aspects of sports and sports events Sports marketing.

7.2 Sponsorship How are sponsors involved in sport?

Sponsorship Proposal Past Sponsors.

Sponsorship The provision of financial or material assistance by a private enterprise. In return it receives publicity through its association with the.

SPONSORSHIP IN SPORT THURSDAY 9TH OCTOBER.

1.07 Explain the concept of sponsorship.

Commercialisation, the Media and Sport

Tobacco, Drugs and Alcohol

Lesson Objectives To be able to identify types of promotion

Sports Promotion 1. What are the advantages and disadvantages of publicity? Explain the role of media in public relations. List and explain the steps in.

Ch. 7: A Spectrum of Markets

The McGraw-Hill Companies, Inc., 1998

Presentation transcript:

Today’s objectives You will re-cap the various types of sponsorship You will look at the advantages & disadvantages of sponsorship in sport.

What are the types of sponsorship? Equipment required to take part: rackets, boots, clubs etc. Clothing Transport & travel – air, car, drivers etc. Money – to help with living costs Entry fees to competitions Food – they need to live!!

Benefits to the sponsor Advertising - can be cheaper through sport than using billboards & tv. Tax relief – Sponsors can claim tax back, saving them money Image – can be good if the right product / person being sponsored Research & development – trying new equipment on performers Goodwill – Some sponsors may just be keen to be involved even though they may not benefit from it Improved sales – The most beneficial to any sponsor. Say no more!

Is there a negative to sponsorship? -The performer must be seen to have a good positive image as it may have a negative effect on their product. (e.g cycling – Tour de France doping scandal) -SMOKING? – What has happened in the last 10 years? I doubt there’s many because otherwise companies wouldn’t do it!!

Tobacco sponsorship Sponsorship from tobacco companies could be seen to encourage smoking, particularly amongst young people. It could glamorize the image of smoking. The government has strict guidelines prohibiting direct advertising of tobacco products – tobacco sponsorship banned from sport. Nov 1997 – Labour govt allow sponsorship of Formula 1, but are giving the sport 10 years to phase out the deals from tobacco. Other sports were given 3 years i.e. snooker.

Advantages & disadvantages…. Task 1 Split into two groups on your tables: Group 1 - make a list of the advantages Group 2 - make a list of the disadvantages of sponsorship to an individual or event.

Smoking…. Unacceptable sponsorship? Can you think of what tobacco companies sponsor or have sponsored in the past? -Darts - Embassy -Snooker - Embassy -Formula 1 racing - Marlboro -Cricket – Benson & Hedges

Spot the difference!!