NASCAR PROJECT Presentation Layout

Slide 1 – Company Selection  Name of Company  What they produce/make/sell  Brief History  What types of Advertising they currently are doing

Slide 2 - SWOT  Summary of the following (As they apply to NASCAR):  Strengths  Weaknesses  Opportunities  Threats

Slide 3 – Target Market  What is the target market of this company?  Remember they can have more than 1  What demographics do they fit into NASCAR?  Is that a good thing?  Remember to look at the following (See Notes):  demographics  psychographic  behavioral  geographic

Slide 4 – Advertising/Sponsor  What should this company Sponsor or how should they advertise?  Why you think this is a good fit for the company  NASCAR Facts that backup why it is worth the investment

Slide 5 - Summary  Overall Summary of why this company should advertise in NASCAR?  Benefits to the Company  How they fit the NASCAR image?  Any other info that would be good for the company selected to know.  REMEMBER you are selling this idea to them and trying to get them to spend millions of dollars.

TIPS  Remember facts are better than opinion; you will need to take a look at the target market for the company and see how that fits with NASCAR.  Look at the products they sell and how that fits with NASCAR, and the location of the company and how that relates to NASCAR.  Look at the competition for that company and see what they sponsor.  Not all companies are a good fit for a sponsorship.