Heading til presentasjonen kan settes inn inn her NORTH SEA PASSENGER AND FERRY CONFERENCE Destination Norway on a Danish, German and continental market and Fjord Line’s role there By Ingvald Fardal, President / CEO Fjord Line

Bergen-Stavanger-Hirsthals Both cargo and passenger segment Full year operation 3% market share Norway - EU pax ( from Norway, from EU) cars trailers 170 employees Revenue approximately 25 MEURO

MS Bergensfjord 100% owned by Fjord Line Build: 1993 (Bruce Shipyards,Landskrona/Fosen Mek) Length: 134,5 meters Dead weight: tonnes Engine: 2 * Wartsila 8ZA40S diesel Max speed: 19 knots Cabins: 207 (559 beds) Max #pax: 882 Lane meters: 720 (350 cars/ 150 cars & 45 trailers)

Kristiansand - Hirtshals Passenger segment Summer season only 4% market share Norway - EU pax ( Norwegian & EU) 118/28 employees (hi/lo season) Revenue approximately 12,0 MEURO

Fjord Cat 100% owned by Fjord Line Build: 1998 (Incat Australia Pte Ltd., Hobart) Length: 91,3 meters Dead weight: 486 tonnes Engine: 4 * Ruston 20RK270 Max speed: 48.1 knots Seats: Max #pax: 660 (The ship is certified for 900 pax, but this will require installments of more seats) Lane meters: 900 (220 cars & 4 busses)

The new Fjord Line “The preferred ferry partner to and from Norway” Vision Entering established monopolies and taking a clear number 2 position Low price profile Take part in further consolidation in the industry Cost efficient compared to the larger operators Business idea To be number 2 within the ROPAX segment between Norway and EU At least 15% market share between Norway and EU in the pax market At least 20% market share in the cargo market Main goals

Market Color Line is dominating with approx 70% market share from Norway to EU (65% from South-/West-Norway) The company is presently in the ropax market between South- /West- Norway and EU, which represents 30% of the total market from Norway to EU Steady growth in the passenger segment, new passengers in yoy growth from 1990 Significant growth in the cargo segment, from approx units in 2004 to units in 2006

Market from Norway to EU Source: Cruise & Ferry News #Pax from Norway to EU #pax (1000)

Market from South- and West-Norway Steady growth in passenger market CAGR of pax since 1990 Source: Cruise & Ferry News Pax from South-/West-Norway Pax |

Outlook European travel industry is in a steady growth phase Cargo and transport motivated market is expected to continue growing High growth in numbers of caravans and motor home vehicles sold in Norway and EU Restructuring opportunities still possible Market is non-cyclical, in periods of low economic growth, an increasing number of people will choose a cheaper form for holiday, compensating for the loss of cargo trasportation

Sales & marketing in EU Past Worked via General Sales Agents and Travel Agents Future, Fjord Line sales office in Germany General Sales Agents and Travel Agents in other markets

Main marketing activities Advertising Web Catalogues Sales Promotion Public Relation Fairs Mischellaneous

Advertisement Consumers Primarily via Innovation Norway and Fjord Norway Group (Buss), touroperators Via partner catalogues Individual, touroperators Via partner catalogues

Web Fjordline.no Special designed web pages Partner web sites Banner advertising Links

Catalogue distribution Schedules & fares Previous customers & on request Products Previous customers & on request

Sales Promotion Roadshows Travel Agents and special interest groups (fishing, nature) Window-display Travel agents

Public Relation Press leases Travel industry media Special interest media Consumer media Study trips Co-operation Innovation Norway and Fjord Norway

Fairs Travel fairs ITB RDK Touristic Special interest fairs Fishing Hunting Nature and adventure

Miscellaneous Travel related membership associations RDA DNF VFF