Annual Technical Conference Branded Sugar- one of the ways forward Branded Sugar- one of the ways forward Barbados Yacht Club Saturday 07 February, 2015.

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Presentation transcript:

Annual Technical Conference Branded Sugar- one of the ways forward Branded Sugar- one of the ways forward Barbados Yacht Club Saturday 07 February, 2015 Barbados Society of Technologists in Agriculture

The West Indies Sugar & Trading Company Ltd - a joint venture operation between the Barbados Government (through the Barbados Agricultural Management Company Ltd) and the private sector. Adding Value to Barbados Sugar

Benefits of Branded Sugar Adds value to Barbados sugar both in the EU and Caribbean. Adds value to Barbados sugar both in the EU and Caribbean. Barbados industry receives four times the world price for the sugar, effectively allowing them to make a small profit (rather than a large loss) on each tonne sold under the brand. Barbados industry receives four times the world price for the sugar, effectively allowing them to make a small profit (rather than a large loss) on each tonne sold under the brand.

Plantation Brand The creation of the Plantation Brand brings the best of our sugar production to a worldwide audience in a way that The creation of the Plantation Brand brings the best of our sugar production to a worldwide audience in a way that boosts the island’s economy boosts the island’s economy preserves the environment and preserves the environment and safeguards precious jobs. safeguards precious jobs.

Bags and sachets

Cans

Comments on Plantation Reserve Award-winning UK food and wine writer Richard Erlich “There’s a caramel-like sweetness to Plantation Reserve and floral notes of honeysuckle. It also has an excellent persistence of flavour with the taste qualities pleasantly remaining on the palate.”

Comments on Plantation Reserve Top food writer Joanna Blythman described Plantation Reserve as being “a unique, straw-coloured sugar with large, sparkling crystals. Stick your nose in a tin and you inhale the most remarkable butterscotch-and-fudge aroma”.

2015 crop West Indies Sugar and Trading Company will take all the direct consumption sugar produced at Portvale– around 4000 tonnes Bags and sachets being produced

Potential New markets for Sugar China South Korea Hong Kong VietnamSingapore