Andrew Goodwin and Laura Mulvey By Peter Morgan

Goo Goo Dolls—Iris This music video heavily features and focuses on the notion of looking through having one of the band members looking at something through a telescope over the course of the video. It also heavily features the band members due to it being a performance based video, applying to the demands of the record label. This all seems to suggest that it is in line with Goodwin’s theory. However, a lack of any real female presence in the video prevents Mulvey’s theory from holding any weight in this instance.

Katy Perry—Part of Me This video clearly shows the relationship between music and visuals, in this instance the relationship is an amplification. This is where the visuals are in tune with what is being stated in the lyrics. Other relationships can be either Illustrative or Contradicting. This video also complies to the demands of the record label and makes sure that the artist is visible and focused on for a large amount of the video. For the most part, despite featuring a female lead, women aren’t sexualised very much or at all in this video. This may be due to the military based narrative of the video.

Rebecca Black—Saturday This video includes a lot of close ups of the lead artists in order for the record label to publicise the appearance of their artists. This is one of the best ways to sell the artists. There is also a link between the music and the visuals, further suggesting that Goodwin’s theory can be applied here. There isn’t any sexualisation in this video (possibly due to the age of the artist) so Mulvey’s theory can’t really be applied here.

JLS– She Makes Me Wanna This video features a recurring motif of the band; JLS. This motif is lifting up or removing their shirts, this is featured in this video. Although this is a vague motif, other music videos may feature a more specific motif. Although this is a video that focuses on male artists, Mulvey’s theory can be applied here due to the beach setting and so there are frequent shots of women in bikinis, being portrayed in a sexual manner. Goodwin’s theory can also be applied due to the constant focus on the artists, despite it being unclear