By: Erik Jass

Final Consumer examples:Business consumer examples: IPod touchBarber shop scissors Personal laptopPhotographers camera X-Box 360Teachers smart board Final Consumers- Anything bought for personal use Business Consumers- Things that are bought to make of service something or someone else.

Self-actualization- realize your potential Esteem- respect and recognition Social- fitting in, or what's popular to buy Security- safety and economic security Physiological- basic needs of living religion, charity Lexis, Mansion IPod, clothes ADT, State Farm Water, food, shelter

EmotionalRationalPatronage Birthday CardsNew computerIPod by apple FlowersSweeperAsics shoes Emotional motives- play on emotions Rational motives- bought out of the need or to replace Patronage motives- based on loyalty to a brand

Example: The chair for my office broke. Step 1-Problem Recognition (define the problem) The problem is I have a broken chair. Step 2- Information Search (look for a variety of models) There are 5 brands to choose from. Step 3- Alternative Evaluation (make judgments) The lazy boy is the most comfortable and cheap Step 4 – Purchase the Product I will buy the lazy boy Step 5 – Post purchase (post evaluation) I enjoy the lazy boy.

PersonalityGenderAgeEthnicity Athletic- running shoes Men- Hunting supplies 12- Barbie dollsAmerican- Burger/ Fries Musical- TrumpetsWoman- Tampons 95- Walkers or cains Mexican- Tacos Tough- weights40- exercise equipment Italian- Pizza/ pasta

Routine decision making Limited decision making Extensive decision making Definitions Items that are bought on a regular basis Takes more time than routine and involves comparisons and price checks When a consumer goes through all 5 steps of the process and comes to a careful conclusion Example 1 ToothpastePair of jeansA new car Example 2 HaircutShoesA house