To Effective Speaking Claire Godwin Steps
12 Angry Men!
The 7 Steps 1. Create Content (4MAT) 2. Learn a new language 3. Common sense & Computers! 4. Analyse Audience & … 5. Outcomes & Objections 6. Influencing with Language 7. Ways to Start your Talk 8. It’s all about you!
Expectations Name Job role Your current score out of ten Your Key Outcome for today? Any Concerns? 1 10
Content Creation
4 4MAT Model 4 The 4 Questions you need to answer
Geographic (where?) Why? What? How? What If? 4 Questions …
Why? What? How? What If? 4 Questions …
Your Turn
Speak their Language
Common Sense & Computers …?
Audience Analysis
Language of Influence
Influencing with Language Yes Sets “Imagine” and “wonder” Some people Embedded commands Voice inflections
Starting your talk
Ways to start your talk Anecdote Question Testimonial Evidence Statement Example
It’s all about you!
Your Turn
And now …? Your current score out of ten Your Key Outcome for today? 1 10
Action Plans
Effective Speaking Claire Godwin Steps to