Facebook Marketing The Stuff the Guru’s don’t want you to see

What we will cover A not so common Tool that can cut out the time wasting The Easy way to do B2B marketing Make a Purposeful Planned strategy and then Implement it

Tools Lists - Lists are a way to organize things on Facebook, like your friends or the things you're interested in Once you have created these lists, you can filter your news feed by them Past Clients Referral Partners Personal Friends Here’s how………..

Lists On the left hand side of the “home” screen look for the header “friends”

Lists When you mouse over the friends section, the “more” option will appear……click it

Lists You will notice you already have some “default” lists Your schools Your work Close Friends Your Interests

Lists

Click the “create list” option

Lists Name the list, then add friends to the list and select “create” (just begin typing the name and the profile link will pop up)

Lists Once you click “create” you will be automatically navigated to that lists “news feed” That’s were the power in this is You are seeing posts and activity from ONLY people on your list Makes it very easy to know who to engage with Make a list for any and all business related “friends”

Lists

To view that list or other lists, from the home screen…… Mouse over friends on the left hand side Select more Select the list you want to see the news feed for

B2B Marketing You MUST have a fan page 78% of fortune 500 companies have a fan page Consumers will search for your business on FB If they do not find it, they see your business as less than others in the same business with a fan page

B2B Marketing Engage with your referral partners and local business’s AS your page Your partners are trying to get “noticed” on FB as well Simple engagement will prompt them to engage back with you Here’s how you do it……….

B2B Marketing On the top right hand side of Facebook is a drop down arrow The first option is “use facebook as” and you will see your business page/pages Select the page you want to “engage” other business’s with and then click the home button You will notice your news feed no longer has your friends, only other business pages you have liked (if the news feed is empty you just need to “like” any other business page you want to do this with)

B2B Marketing

You can also search for pages to begin engaging with The search tool works the same as if you were using Facebook as yourself Here’s how to get the most out of the search…..

B2B Marketing In the search bar type in the keyword you are looking for pages of Do Not hit enter Select the option on the bottom of the search pop up “see more results for…….”

B2B Marketing

Purposeful Planned Implementation You now have and easy way to focus your efforts on Facebook Add a block to your time block to engage Plan out your posts so you don’t have to think about it Plan out your engagement so you don’t have to think about it But most of all, plan it out so that it actually happens……… Consistently!

Purposeful Planned Implementation The Daily 10 Every day have 10 forms of engagement with your lists likes, comments, shares Follow the posting for greatest method

Purposeful Planned Implementation Monday – Motivation Tuesday – The Funny’s Wednesday – Industry Updates Thursday – Engagement Posts (questions, what would you do’s) Friday – Testimonials, Super Man Stories

Facebook Marketing Get Engaging