Reader Behaviour

Newspapers are popular with all demographics Reaching nearly three quarters a week 73% Adults every week 76% ABC1s every week 71% Female main shoppers every week 75% men every week Source: NRS Jan 13– Dec 13 / Figures include all Newsworks titles plus FT, Express, Star & Metro 76% 75%71% 73%

Social media has not displaced newspapers but supplemented it Even among younger audiences Source: NRS Jan 13– Dec 13/ Figures include all Newsworks titles plus FT, Express, Star & Metro 64% of 15-19s read across the week 72% of 20-24s read across the week 65% of 15-24s working 8+ hours per week read across the week

15m 10m Women who read a women’s magazine in a week Women who read a newspaper in a week And female audiences Source: NRS PADD Jan 13 – Dec 13 + comScore November 2013

Newspapers are enjoyed across the day Source: BMRB/Newsworks research/weekdays (base women)

Readers revisit their paper several times a day Source: BMRB/Newsworks research/weekdays (base women) 3 Pick ups everyday

Digital newsbrand involvement is approaching that of print 1hr 55mins 2hrs 37mins 3hrs 49mins 3hrs 47mins Source: IPA Touchpoints: Time spent, weekly