 Background & Overview  Business Model & Value Proposition  Consumer & Purchase Analysis  The E-Commerce Value Chain  Technical & Design Aspects  Usability Testing  Prototype Demo  Q & A

 Project Background  Team organization  Business Overview  Real offline business!  Market analysis

 Business Model  Merchant  Advertising  Value Proposition  Customers  Firms

 Intended Customers  Demographic highlight  Types of Customers & Attraction Factors  Analytical/ patient buyers  Best prices, reviews, discounts  Types of Shopping Experience  Utilitarian/ hedonic shoppers  Organized content/ attractive homepage

 Customers Attraction (Marketing)  Pricing, promotions, coupons  Social Networks  Customers Interaction (Sales)  Reviews, categories, Search engines  Special offers, registration (user acct)  Acting on Customers Instructions (Order Mgt.)  Handling payments & shipping  Reaction to Inquiries (Service)  FAQ, s

 Information Architecture  Site map (high level)  Site Structure  Page/ Navigation layout  Color scheme  Pages content  Design Requirements & Implementation  Programming language  Database Structure (ERD) & site interaction  Forms Validation (CSS)

 Information Architecture (High Level Site Map)

 Site Structure (Layout & Color Scheme)

 DB Structure (ERD)

 Primary Personae  Test Scenarios  Description  Results  Changes

 Demonstration Account  User Id:  Password:  Website URL 