Sport/Event Trends SEM 2 – 1.09 SEM 2 – 1.09 Acquire information to guide business decision-making.

Slides:

Advertisements

Similar presentations

1.01 Acquire information about the sport/event industry to aid in making career choices.

Advertisements

WHAT IS PROFESSIONAL SPORT? Is professional sport a sport or is it Entertainment? ________ is an ________ part of the ________ system of most _______.

1.01 Acquire information about the sport/event industry to aid in making career choices.

TASKS SPRING, 2011 The Wide Wide World of Sports.

Marketing & Operations of the Sport & Event Industries

Sports Distribution 2.2 Event & Media Distribution.

Identify Sport/Event Trends

Objective 1.03 Illustrate the use of the marketing mix in sports and entertainment marketing.

SEM A - Professional Development

EXPLAIN TICKETING AND SEATING ARRANGEMENTS SEM

21-1 Chapter 21 The Role of Technology in Sports Marketing McGraw-Hill/Irwin©2007 The McGraw-Hill Companies, All Rights Reserved.

SEM A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. PI - Explain.

Chapter 2 Marketing College Athletics

SEM A - Professional Development PE - Acquire information about the Sport & Event Industry to aid in Career Choices PI – Explain career opportunities.

Using the Trivia Game Template Copy the PowerPoint presentation to your hard drive.Copy the PowerPoint presentation to your hard drive. Open the file.

SEM A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. PI - Explain.

Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.

1 Demand Feasibility Study For a Multi-Purpose Event Center in Texas.

First Screen In 1929, we were introduced to the “First Screen” o Still today, Television advertising is a tremendously effective way to market.

Identify Sport/Event Trends

VBS: Lesson 1 TICKET PRICING. Sports Marketing Learning Target(s) I will be able to determine and set the price level for my VBS tickets. I will be able.

Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.

Economic Impact of Sports Marketing

WF SEM I 1.01 Acquire information about the sport/event industry.

1.01 Acquire information about the sport/event industry to aid in making career choices.

Longyan Yao (Maggie) Su Chen Meechai Taychapipranai (Bo) 26 APR 2012.

 Stadium Trends  Arguments for Public Funding of Stadiums  Arguments against Public Funding of Stadiums  The Dollar Value of A Fans Pride  Who should.

4.2 Licensing. Students will assess the importance of event marketing & entertainment in sports.

SERVING THE SPORTS COMMUNITY ONLINE SINCE website: telephone: The esportsdesk.com League.

A Strategic Perspective on Sports Marketing. Objectives  Define Sports Marketing  Examine Growth  Types of Sports Consumers  Types of Sports Products.

Unit 1.00 Explain the components of the sports and entertainment marketing course. Objective 1.02 Discuss the impact of sports and entertainment marketing.

Lesson 3.4 – Tracking Industry Trends Copyright © 2014 by Sports Career Consulting, LLC.

Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. WF SEMI 1.02.

4.1 Event Marketing Marketing The Event 4.1 The Event.

1.02 Discuss the impact of sports and entertainment marketing on the economy.

Sports and Entertainment Marketing © Thomson/South-Western ChapterChapter Bell Work Please write down your favorite team/show/form of entertainment. List.

Differences in Marketing Sports and Entertainment Events.

VBS: Lesson 2 TICKET PRICING. Sports Marketing Learning Target(s) I will be able to determine and set the price level for my VBS tickets. I will be able.

1.01 Acquire information about the sport/event industry to aid in making career choices.

SEM Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers.

Sports Distribution Event & Media Distribution Standard 2.2.

1.01Intro. to Sports and Entertainment Marketing.

1.01 Acquire information about the sport/event industry to aid in making career choices.

4.01 PRICING. ESSENTIAL QUESTIONS A: What are the concepts of pricing in SEM? B: How do the 5 factors affect pricing in SEM?

SEM PE - Acquire information about the sport/event industry to aid in making career choices PI - Discuss the nature of the sports/event industries.

SEM A - Pricing PI - Describe pricing issues associated with SEM products PI - Identify factors affecting pricing of SEM products

SEM A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. PI - Explain.

SEM A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. PI - Explain.

4.01 PRICING. ESSENTIAL QUESTIONS A: What are the concepts of pricing in SEM? B: How do the 5 factors affect pricing in SEM?

SEM A - Marketing Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. Explain the nature.

SEM A - Marketing Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. Explain the nature.

1 Houston Dallas Miami San Francisco Los Angeles Chicago New York Phoenix Denver COPA ESPN 2015 Presented to: Sponsor Logo Here.

1.01 Acquire information about the sport/event industry to aid in making career choices.

SPORTS and ENTERTAINMENT MARKETING 1 Today’s Objectives 34 – Explain the importance & impact of SER industries. 36 – Explain hospitality as it relates.

Chapter 11 Traditional Revenue Generation in Sport and Recreation.

EVENT DISTRIBUTION Sports Entertainment and Recreation Marketing.

Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.

1.01 Acquire information about the sport/event industry to aid in making career choices.

Event & Media Distribution

Identify Sport/Event Trends

2.2 Event & Media Distribution

Sports and Entertainment Marketing 1

Sports Marketing Why Sports Marketing.

Sports and Entertainment Marketing (SEM) Unit 1.01

Sports and Entertainment Marketing 1

2.2 Event & Media Distribution

1.01 Acquire information about the sport/event industry to aid in making career choices.

Identify Sport/Event Trends

2.2 Event & Media Distribution

Section 2 Sports Marketing.

Presentation transcript:

Sport/Event Trends SEM 2 – 1.09 SEM 2 – 1.09 Acquire information to guide business decision-making

2014 Digital Marketing Trends Video (1:51 Minutes) =BnwNcX9g4o4 =BnwNcX9g4o4

Top 5 Tech Trends 1. iBeacon – allows marketers/businesses to send messages directly to a fan’s smart phone 2. Teams/Organizations becoming News Station  ACC Network 3. App Communities within Social Media 4. Wearable Technology (Google Glass) 5. Content Marketing

Sports Venues Evolving into Entertainment Centers PSL/LTR – Permanent Seat License & Lifetime Ticket Rights sells on the rise! Why? To increase revenue! Show Me The Money!

Carolina Hurricanes Hockey NC State Basketball Disney on Ice Concerts Club seating with personal TVs PNC Arena – One example of a sports venue – also used for entertainment venue

Generates revenue source Growing Demand for Permanent Seat Licenses (PSL) and Premium Seating Tickets

The Fountain of Youth Sports! Major League Teams offer programs encouraging youth participation in their sport. Attracts more fans! Youth and their parents become more involved in sports and become a fan of their team. Marketing dollars - targeted at higher income individuals. *Youth camps are costly - sporting equipment, lessons, entry fees, memberships

Increased: Fan involvement & excitement Revenue for teams/organizations Exposure Brand awareness for teams & organizations Sponsor brand exposure Impact of current sport/event trends on marketing!

The Sports Industry “Keeping Up With The Trends” Video (1:12 min) watch?v=JL9GkIEHDQI watch?v=JL9GkIEHDQI