JAMM 1001 Media Economics Part 3 Merchants of Cool: How media reflect, create youth culture in America

JAMM 1002 Schedule Update Today: Media Economics, conclusion Today: Media Economics, conclusion –Merchants of Cool video Tuesday: Last day for makeup exams Tuesday: Last day for makeup exams Wednesday: Computers & the Internet Wednesday: Computers & the Internet –Exam 2 scores returned Friday: Paper 2 due (in class) Friday: Paper 2 due (in class) –Submit papers in advance: Admin a.m.-12 noon, 1-5 p.m. [ask for time stamp] 8 a.m.-12 noon, 1-5 p.m. [ask for time stamp]

JAMM 1003 Paper 2: Due Nov. 19 Section 1: JAMM majors – Media Careers Section 1: JAMM majors – Media Careers –Advertising –Journalism –Public Relations –Broadcasting/Digital Media Section 2: Non-majors have 2 options: Section 2: Non-majors have 2 options: –Choose related career field (i.e., marketing) –Write paper on Media Effects

JAMM 1004 Paper 2: Assignments

JAMM 1005 Exam 4: Thursday, Dec a.m. (time set by Registrar’s Office) 10 a.m. (time set by Registrar’s Office) –Regular classrooms No early exams will be given No early exams will be given Students must take all 4 exams to pass the class Students must take all 4 exams to pass the class

JAMM 1006 Clicker Quiz #1 During the last two weeks, which of the following have you purchased? (choose the most recent item) a) Music download (iTunes, etc.) b) Cell phone or other electronic device c) Video game (Wii, etc.) d) Clothing or shoes e) Video rental (Redbox, Netflix, etc.)

JAMM 1007 Extra-Credit Opportunity Wednesday, Nov. 17 Wednesday, Nov. 17 –6 p.m., SUB Ballroom –Tickets: $3, Nov , outside Commons Sponsored by International Affairs Club, Oxfam, ASUI Sponsored by International Affairs Club, Oxfam, ASUI Paper due: Nov. 29 Paper due: Nov. 29 –Monday after Thanksgiving Break

JAMM 1008 Marketing to U.S. teenagers 31.6 million year-olds in the U.S million year-olds in the U.S. –the largest generation ever Heavy consumers of media Heavy consumers of media –65% of teens have TV sets in their rooms –83% of teens reported going online in 2004 Doesn’t reflect popularity of FaceBook, MySpace, You Tube since then Doesn’t reflect popularity of FaceBook, MySpace, You Tube since then

JAMM 1009 As you watch the video, consider… Do the media create the culture of Americans aged 15-24? Do the media create the culture of Americans aged 15-24? –Or do they merely reflect it? How could the influence of marketing aimed at teenagers and young adults be reduced? How could the influence of marketing aimed at teenagers and young adults be reduced?

JAMM Disclaimer This video contains graphic language and some sexually suggestive imagery. Viewer discretion is advised.

JAMM FRONTLINE: Merchants of Cool

JAMM Clicker Quiz #2 In the video Merchants of Cool, which soft drink company hired hip-hop musicians and sponsored parties in an attempt to be cool? a) Pepsi b) Coca Cola c) Dr. Pepper d) Sprite e) Red Bull