REGAL MARINE: Supply Chain Management

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Presentation transcript:

REGAL MARINE: Supply Chain Management

Why is Supply Chain Management Important to Regal competes in a multibillion dollar industry Need to differentiate its products. Differentiation through quality, innovation, unique features, up to date technology, responsiveness Final product quality is bound to suppliers’ products used. Huge portion of revenue spent on purchases.

Goals To focus on improving the quality, safety, value, and environmental impact of our products To share knowledge and best practices among our members To promote cost-effective solutions and other mandated policies and guidelines To provide a member forum for the consideration of issues that affect the Marine Industry To provide a member interface with other industry organizations for improving the Marine Industry

Supply Chain Issues Partner with upstream suppliers of direct materials and components Suppliers are involved into the product design process A number of local vendors supply hardware and fasteners to the assembly line in JIT Regal works with an Orlando personnel agency to outsource part of recruiting & screening. Participation with other boat manufacturers in a buying group called the American Boat Builders Association

Results of Effective Supply Chain Management reduced daily on hand inventory to 22 days inventory turnover of 16.8 times/year constantly updating their suppliers discuss material innovations with suppliers eliminated 40 non-value added man hours all because of effective supply chain management Through economies of scale in procurement, Regal is able to navigate against billion dolar competitor Brunswick.

Additional information http://www.snc.edu/socsci/chair/333/bricks/Location.html http://209.85.135.104/search?q=cache:hFR1j17Xn_8J:www.coba.unt.edu/acct/cost12ism/cost12ism_20.pdf+%22regal+marine+supply+chain+management&hl=es&ct=clnk&cd=2&gl=at

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