 Founded in 1967  Headquarters: Mississauga, Ontario  400+ IMAX theatres in over 40 countries  Most revenue is generated from the sale or long-term lease of IMAX theatre systems, maintenance and warranty services, installation of theatre systems, and film distribution

 Prior to IMAX the Industry standard for movie projection - CinemaScope and VistaVision ◦ widened the image projected from 35 mm film ◦ multiple large and awkward projectors were used to show a single movie

1960’s-1970’s Expo ’67 - Montreal Expo ‘70 - Osaka Ontario Place's Cinesphere 1980’s Competition grows Showscan Iwerks 1990’s Expo ‘90 IMAX bought by WGIM Corp for ~$100 million Goes public - $13.50/share An Oscar! 2000’s Slowing North American entertainment market Shares drop by 70% 12 IMAX customers went bankrupt

Politics Films and content are highly regulated Varying degrees of censorship Only 20 foreign films are allowed each year Culture Importance of relationships CEO Gelfond began to travel to China 12 years ago

2002 IMAX theatre attendance averaged 60% of capacity (4 times the 15% required to be successful) Often sold out at 9 or 10 am 2009 WTO orders Beijing to stop forcing owners of copyrighted materials to deal only with a single government controlled distribution company

2001 First IMAX projection system installed in China 2004 First commercially- operated IMAX theatre in China 2007 MPX theatre at Suzhou Science and Cultural Art Center

 June, 2009 ◦ IMAX announces a three-film deal with Huayi Brothers  First major Chinese film studio to list on a stock exchange  Voted #42 Most Innovative Company by Fast Company Magazine  (Facebook #1, Amazon #2, Apple #3, Microsoft #48, Twitter #50)

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 “The IMAX theatre network is expanding very rapidly in China and we continue to see heavy interest across the country – from commercial theatre chains, property developers and institutions” ◦ Gelfond and Wechsler, 2005