What type of Engineers use VisSim? Control engineers (process, motion, embedded) Communication engineers – data communication, blue tooth, a/b, satellite, cellular, Bit error rates Process engineers – pulp & paper, power, turbine, nuclear

Top selling VisSim products $$ - Pro VisSim, Embedded Controls Developer, VisSim/Comm, VisSim PE Qty - VisSim PE, VisSim LE

What attracts engineers to VisSim Virtual prototyping saves time Ease of use Speed of simulation Quality of code generation Virtual prototyping allows experimentation that may not be possible in real world (nuclear power plants, military munitions, large electric motors, turbines) Price (1/2 to 1/10 cost of Simulink)

What excites engineers about VisSim They can be up and running very quickly - usually within hours. So intuitive the manual is often unnecessary They remember how it works so can go back later and use Free redistributable runtime version Affordable

What terms indicate VisSim is needed Control Modeling Continuous Simulation Nonlinear systems Dynamic systems Frequency Domain Analysis Real-Time Test Stand Data Acquisition Code Generation Embedded Control DSP Data Communications Process Control Digital Filtering Signal Processing Fixed-Point arithmetic Motion Control Electric Motors Neural-Nets Optimization

VisSim Strengths Ease of use (intuitive) Fast 2-4X speed of Simulink Free Viewer Easy to link with hardware (DSP or I/O cards) Quality of code generation Inexpensive entry products (PE’s) with easy upgrade paths

VisSim Weaknesses None OK - Lack of market awareness. Simulink well entrenched. Hard to sell into existing account. >>VSI has Simulink translator They want to script – VisSim interfaces with Matlab for scripting needs >> Use “C” code for startup definitions Exposure to “PE” versions can give impression VisSim is only for “small” model. >> Counter by showing models using tens of thousands blocks (Dupont, Air Force MSTARS)

Success Stories Dupont – plant wide model used for training and off-line control development – reduces plant down-time Indramat – VisSim motor model convinces customer of new motor design Universal Instruments – model of precision motion control saves effort of building prototypes Honeywell – turbine model saves millions $$ in the field Delphi Automotive – VisSim/Real-Time helps reduce testing of advanced automotive breaks from two months to less than two days Air Force Research Labs – VisSim used for for smart munitions Ericsson – VisSim/Comm models used to save time and expense of hardware prototypes

Academic sales Difficult because Mathworks is entrenched Embedded Controls Developer + $100 controlCards from Texas Instruments is powerful, low cost platform for embedded development. 80% discount from commercial pricing, plus aggressive “Lab Pack” pricing gives tools for selling into Universities.