Marketing Division Stanley Chao
1 A ﹑ Performance Premium & PFYP Headcount Productive Operating Result Problem What/How should we do ?? agenda B ﹑ Strategy C ﹑ Incentive on Q2-2009
2 B ﹑ Strategy A ﹑ Performance C ﹑ Incentive in Q agenda
3 Premium(FYP) & PFYP Region 3rd WKM 1~3 WKM PremPFYPPremPFYP HCM1, (64%) 4,579 2,422 (60%) HN1,462 1,310 (108%) 8,215 4,025 (129%) Total2,505 2,260 (84%) 12,794 6,447 (90%) Million Performance Don’t attain 100% target ※ 3rd WKM PFYP is temporary
4 Performance FYP v.s. PFYP 13~2→A02 Period performance →high FYP(premium), but lower PFYP Stop A02, agents don’t know other products 13~2→A02 Period performance →high FYP(premium), but lower PFYP Stop A02, agents don’t know other products FYP PFYP A02
5 Performance HCMC v.s. HN HN→Stable Growth ; HCMC → Fluctuate HCMC HN
6 Headcount Performance Region SM/Pre- BM/AS (Full-time) Total (includes IA) HCM233 (+12) 769 (+71) HN447 (+42) 1,593 (+171) DaNang14 (+14) 0 Total678 (+68) 2,362 (+242) ※ temporary ※ ( ) means compared with 2nd working month
7 Performance Full- time Part- time HN HCMC
8 Performance HCMC Full-time “New” & “Leave” HN Lots of AS terminate/demote to IA Waste company resource Select Ability New Leave
9 Performance AS Attaining Quota % IA Sell 01 Policy ↑ % As can not make basic Salary →Resign (possible) HN HCMC Target-40%
10 ~Problem~ Performance On 3rd working month, PFYP down seriously because stop A02 sale PFYP Head- count Recruitment growth slowly Lots of agents are dummy
11 B ﹑ Strategy A ﹑ Performance C ﹑ Incentive in Q agenda
11 How/What should We do Point 1 Focus on C04 Point 2 Recruit More Point 3 Agents Quality Point 4 Promotion Strategy
13 Main Product Point 1:Focus on C04 Teaching Plan Advantage of C04 Examination Review daily activity Salary↑ Bonus ↑ Selling skill Action Plan Reward/Contest CIW Performance Work Happily
14Recruitment Point 2:Recruit More HCMC : 2 New BM (6 branch→8 branch) HN : 1 New BM and promote 1 SM (4 branch→6 branch) Danag : 3 New branch Recruit/Promote BMHeadcount↓1035%11~2030%21~3016%31↑18% Performance bonus 0.8M1.9M2.3M3.7M Encourage SM Recruit 13~2 WKM-- Million Recruit more → salary higher Recruitment incentive Rule for SM/Pre-BM ~Expand~
15 Point 3:Agents quality More Agents Select Train Forget Training Allowance Attendance Allowance Financial support Office rent ….. Cost Set new position Branch Develop Officier(BDO) support BM to train and manage Select ability Statistic agents’ profile help manager to select agent Enhance ↑Quality ↑Quality
16 Point 4:Promotion AS(78%) Score bonus:max(0.7M) SAS(18%) Score bonus:max(140/score) EAS(4%) Score bonus:max(180/score) 2nd working month SM(10) Promote to SM(10) More salary ( team performance bouns) 1.agents promote → lots of salary →stay company → service well 2.Continue to encourage AS to promote (fast track promotion rule) SAS ↑ attain 35% Promotion Promotion
17 B ﹑ Strategy A ﹑ Performance C ﹑ Incentive in Q agenda
18 Q2 Incentive Region(RM) ★ Recruitment Award ★ C04 sale competition ★ Regional travel subsidy ★ Recruitment Award ★ C04 sale competition ★ Regional travel subsidy Marketing Division Support Give direction & reward Region(RM) Branch(BM) Operate by themself Branch(BM) ★ 4-week performance: ★ Promotion award ★ Attaining Quota Award (40%) ★ Excellent new AS: Target Higher Performance More Recruitment Good Training
19 Recruit more Assess Strict Bad Performance↓ Demote/terminate SM/BM↑ Promote↑ Good Performance Reporter:Stanley Chao