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5 Powerball is designed to have 14 jackpot hits per year with an average jackpot of $205 million. CY12; PB hit 14 jackpots with a $146.5 million average (but still out performed) CY13; PB hit 13 jackpots with a $215.6 million average. Cy14 (3 jackpots) PB is at a $193 million average.

6 The MM design: 13 times per year with an average jackpot hit of $160 million. Four jackpots since the game change average is $282 million 648 – 62 – 414 – 20

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Year Powerball MegaMillions TOTAL CY09 $2,881,402,286 $3,025,006,284 (no cross sales) CY10 $3,268,610,403 $2,666,347,255 $5,934,957,658 CY11 $3,430,687,176 $3,105,664,538 $6,536,351,714 CY12 $5,112,433,686 $3,446,583,622 $8,559,017,308 CY13 $5,766,396,369 $2,950,792,072 $8,717,188,441 10

11 Frequent Players

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13 More Occasional Players

14 Occasional & Lapsed Players

15 Big Jackpots are here to stay. But... It is time to add something.

16 1. Remind the Customer to play: Frequent customers play more. Occasional customers play. Lapsed customers may return (NPG/TV). Non-Customers may try the game (NPG/TV).

17 2. Make it Convenient to Play Take the sale point to the customer. OR Bring the customer to the sale point.

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