Research Facts Pack June 2009

65,000* people read Avenues Magazine Avenues is a regional monthly glossy magazine targeting those with high-end lifestyles in Christchurch and Canterbury Avenues readers are: Affluent Liberal Metropolitan Core target: aged 35-59, Household income skew $100K+ 60% Female skew * Source Nielsen Media Research Q to Q1 2009

All people Avenues Readers Activities in the past month by people in Christchurch All people 15+ Christchurch Urban Area Source: Nielsen Media Research NRS Q – Q1 2009

Avenues audience make-up by key target markets All people 15+ Christchurch Urban Area Source: Nielsen Media Research NRS Q to Q Avenues readers are predominantly female, own their own home and fall into the top TAG segments

Avenues audience make-up by age groups All people 15+ Christchurch Urban Area Source: Nielsen Media Research NRS Q – Q Avenues readers are predominantly aged between years with 52% of readers being in that age range

Avenues audience make-up by household income All people 15+ Christchurch Urban Area Source: Nielsen Media Research NRS Q – Q Avenues readers have a high household income, with 40% of readers having a household income of $100k plus.

Avenues audience make-up by TAG segments All people 15+ Christchurch Urban Area Source: Nielsen Media Research NRS Q to Q The majority of Avenues readers fall into the Liberal Sophisticates, Young Hopefuls or Comfortable Full Nesters TAG segments

Avenues readers and their Investments All people 15+ Christchurch Urban Area Source: Nielsen Media Research NRS Q – Q The majority of Avenues readers have savings or investments with 25% of Avenues readers having $100,000 or more in investments

Avenues Readers and Travel All people 15+ Christchurch Urban Area Source: Nielsen Media Research NRS Q to Q % of Avenues readers have travelled overseas in the last 12 months 27% of Avenues readers have travelled to Australia in the last 12 months, 8% to the UK or Europe, 3% to North America, 3% to the Pacific Islands and 4% have travelled to Asia 35% of Avenues Readers who have travelled in the last 12 months have done for personal enjoyment not business reasons