Design Fundamentals Meredith Cook.  Helps distinguish the identity of a company  Effective logos become synonymous with the organizations they portray.

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Presentation transcript:

Design Fundamentals Meredith Cook

 Helps distinguish the identity of a company  Effective logos become synonymous with the organizations they portray  McDonald’s  Coca-Cola  Nike  Important aspects of a logo:  Font/Text  Colors Used  Images

  This video talks about some of the most recognizable logos around and the changes they have taken over the years

 -corporate-brand-logo-evolution/ -corporate-brand-logo-evolution/  l l  Journal of Brand Management (2009) 16, 545 – 555. doi: /bm ; published online 18 July 2008