Creativity strategies in Rotterdam Gijs Broos City Development Corporation Barcelona, 16 march 2006

‘Enterprising link between spatial development and economy’ Landmanagement Real estate Promotion Stimulation business activities

Understanding Rotterdam: History strong urban planning tradition Creativity strategies Avant La Lettre New strategy

Rotterdam before the war, much like Amsterdam!

all that remained

Building a World Port

Experiment for architecture and Urban Planning

Economic vision Economic Vision 2020 – International and Entrepeneurial – Knowledge and Innovation – Young and Dynamic Economic Development Board Rotterdam (EDBR) – Challenges – Organization

“companies, institutions and producers who are involved in the initial creation, production, distribution and selling of creative products.” Definition

Booming sector 0% 2% 4% 6% 8% 8,0%5,1%4,3% RotterdamAmsterdamNederland Gemiddelde banengroei Creative Industry

Architecture and Urban Planning

Audio Visual Sector

Evaluation Small en young sectorSmall en young sector No big companiesNo big companies Missing relevant actors in production chainMissing relevant actors in production chain Little private fundingLittle private funding No ‘creative culture’ in businessNo ‘creative culture’ in business Small creative classSmall creative class CompetitionCompetition

New Approach Economy is leadingEconomy is leading Linking creative sector with businessLinking creative sector with business Looking for partnersLooking for partners Focussing on strenghtsFocussing on strenghts Bottom- up urban planningBottom- up urban planning

Networks and Debate

New Urban Planning: Sense of place

Lessons to be learned Rotterdam: -New planning tradition -Land and real estate management Issues for Rotterdam -How to organize more business in creative economy -How to link business with creative sector Suggestion - Connecting creative networks